Digital Marketer for Counselling Practice

Project Title: Digital Marketing Specialist for Counselling Practice based in India

Project Overview: We are a counselling practice seeking a skilled digital marketing freelancer to enhance our online presence, attract new clients, and manage our social media and Google advertising efforts. The ideal candidate will have experience in promoting mental health services and a proven track record of successful digital marketing campaigns.

Key Responsibilities:

Social Media Management:

Develop and implement a content calendar tailored to our counselling services.

Create engaging posts that resonate with individuals seeking mental health support.

Monitor and respond to audience interactions to foster a supportive online community.


Google Advertising:

Design and manage targeted Google Ads campaigns aimed at individuals searching for counselling services.

Conduct keyword research to optimize ad performance and maximize return on investment.

Monitor and adjust campaigns based on performance analytics.


Content Creation:

Write informative and empathetic blog posts or articles addressing common mental health topics.

Ensure all content aligns with our practice's voice and provides value to potential clients.


Analytics and Reporting:

Track and analyze the performance of social media and Google Ads campaigns.

Provide regular reports with insights and recommendations for improvement.



Qualifications:

Proven experience in digital marketing, specifically within the mental health or healthcare sector.

Strong understanding of social media platforms and best practices for audience engagement.

Proficiency in Google Ads, including campaign setup, management, and optimization.

Excellent written communication skills with the ability to create compassionate and informative content.

Familiarity with SEO best practices to enhance online visibility.

Ability to work independently and collaboratively with our team.


Application Requirements:

A brief proposal outlining your approach to this project.

Examples of previous digital marketing campaigns you've managed, particularly in the mental health field.

Any relevant certifications or training in digital marketing.


Additional Information:

Please include your availability and estimated timeline for project milestones.

Highlight any experience with HIPAA compliance or handling sensitive information in marketing.


We look forward to collaborating with a dedicated professional who can help us reach and support more individuals seeking counselling services.