Digital Advertising Expert for Medical Network

Location: Remote / Based in Dubai, UAE
Company: Symmetria — a leading network of medical centers specializing in the diagnosis and treatment of spine, joint, and musculoskeletal conditions. Our mission is to restore every patient's full life, free from pain.

Responsibilities:
Develop and implement paid advertising strategies across Meta (Facebook & Instagram), TikTok, and Google Ads;
Create and optimize ad campaigns aimed at generating high-quality leads and attracting new patients to our clinics;
Analyze the market and competitors to identify effective advertising strategies for the UAE (Dubai) region;
Define target audiences and create personalized content for different customer segments;
Monitor and analyze campaign performance using analytics tools, and continuously adjust campaigns to maximize results;
Prepare performance reports and offer actionable insights for improvement.

KPI: Minimum 20 qualified leads per day

Requirements:
Proven experience with targeted advertising on Facebook and Instagram;
Prior experience in the medical field (clinic or healthcare-related advertising cases);
Solid understanding of the UAE (Dubai) market — including local audience behavior and platform-specific ad restrictions;
Knowledge of lead generation principles and building effective sales funnels;
Creative mindset and ability to design compelling ad content;
Strong analytical skills and hands-on experience with tools like Google Analytics, Meta Ads Manager, and Facebook Insights.