Crypto Twitter Ads Setup
Budget: $250 – $750 USD
Our Web3 venture needs a fresh Twitter Ads account configured from the ground up, with every setting optimised for brand-awareness campaigns aimed squarely at cryptocurrency enthusiasts. The profile is new, so nothing has been wired up yet—no billing, no pixels, and no audiences. I want the entire framework ready, compliant with Twitter’s policies on crypto promotion, and structured so future campaigns can be launched quickly without re-work.
Core tasks you’ll complete
• Open and configure the Twitter Ads account, connecting payment and business details correctly.
• Install and verify the Twitter Pixel (via Google Tag Manager on our landing page) so we can track site visits and future conversions.
• Build an initial campaign tree focused on Reach and Awareness objectives: one campaign, 2–3 ad groups, and at least 3 creative variations per group (static image and short video).
• Set audience targeting to cryptocurrency enthusiasts, refining by interests, follower look-alikes, and relevant keywords/hashtags.
• Deliver a quick-reference setup document: naming conventions, bidding strategy, daily budget placeholders, and step-by-step screenshots of each setting so my internal team can replicate the process.
Acceptance criteria
1. Account is fully active and can serve impressions without policy flags.
2. Pixel fires successfully on page view (verified in Events Manager).
3. Targeting and placements reflect “cryptocurrency enthusiasts” segmentation.
4. I receive the setup document in Google Docs format.
I’ll provide brand guidelines, logos, and suggested copy once we begin. Familiarity with Twitter Ads Manager, Tag Manager, and previous crypto ad approvals is essential to move fast and stay compliant.
Core tasks you’ll complete
• Open and configure the Twitter Ads account, connecting payment and business details correctly.
• Install and verify the Twitter Pixel (via Google Tag Manager on our landing page) so we can track site visits and future conversions.
• Build an initial campaign tree focused on Reach and Awareness objectives: one campaign, 2–3 ad groups, and at least 3 creative variations per group (static image and short video).
• Set audience targeting to cryptocurrency enthusiasts, refining by interests, follower look-alikes, and relevant keywords/hashtags.
• Deliver a quick-reference setup document: naming conventions, bidding strategy, daily budget placeholders, and step-by-step screenshots of each setting so my internal team can replicate the process.
Acceptance criteria
1. Account is fully active and can serve impressions without policy flags.
2. Pixel fires successfully on page view (verified in Events Manager).
3. Targeting and placements reflect “cryptocurrency enthusiasts” segmentation.
4. I receive the setup document in Google Docs format.
I’ll provide brand guidelines, logos, and suggested copy once we begin. Familiarity with Twitter Ads Manager, Tag Manager, and previous crypto ad approvals is essential to move fast and stay compliant.