Create a Google Ads campaign for our website
Budget: $30 – $250 USD
Apply to this project only if you are South Africa resident!
The website:
https://kontrak.co.za
ContracTree is construction services marketplace.
The first segment of audience is clients who want to hire a contractor for construction and related works. For example, to hire construction company, handyman, private professional (electrician, tiler, plumber, etc.)
Members of the audience will create projects in «Subcontract requests» section of ContracTree (see main menu).
The second segment of audience is contractors who specialize in construction and related works.
Members of the audience will send proposals to projects in «Subcontract requests» section. Also the members will create ads in «Ads» section (see main menu).
My goal is to bring both audiences to website and get conversions.
Conversions:
* Client has created project
* Builder has created ad
Tasks:
1. Do keyword research for clients and builders separately
2. Create 2 Google Ads search campaigns minimum (one for clients and one for builders)
3. Create 2 Google Ads Display Network campaigns minimum (one for clients and one for builders)
4. Track the results of campaigns and improve campaigns statistics (CTR, conversion rate, amount of conversions and cost of conversion) within 2 weeks
Please answer this questions in a private message:
1
What competitors do you think ContracTree has?
2
Please explain how to show amount of conversions for every campaign in Google Ads interface?
3
What if I have a list of emails of builders and want to show Google Ads for them? Will I be able to do it?
4
What Google Ads novelties do you know that have been released lately?
5
What types of campaigns except Search and Display Network would you create additionally for ContracTree?
6
How would you adjust targeting for clients and for builders?
7
What budget would you recommend starting with?
8
What cost of click and cost of conversion do you predict for ContracTree?
9
Have you ever run ad campaigns targeted on South Africa residents?
10
Do you have Google Ads certificates?
The website:
https://kontrak.co.za
ContracTree is construction services marketplace.
The first segment of audience is clients who want to hire a contractor for construction and related works. For example, to hire construction company, handyman, private professional (electrician, tiler, plumber, etc.)
Members of the audience will create projects in «Subcontract requests» section of ContracTree (see main menu).
The second segment of audience is contractors who specialize in construction and related works.
Members of the audience will send proposals to projects in «Subcontract requests» section. Also the members will create ads in «Ads» section (see main menu).
My goal is to bring both audiences to website and get conversions.
Conversions:
* Client has created project
* Builder has created ad
Tasks:
1. Do keyword research for clients and builders separately
2. Create 2 Google Ads search campaigns minimum (one for clients and one for builders)
3. Create 2 Google Ads Display Network campaigns minimum (one for clients and one for builders)
4. Track the results of campaigns and improve campaigns statistics (CTR, conversion rate, amount of conversions and cost of conversion) within 2 weeks
Please answer this questions in a private message:
1
What competitors do you think ContracTree has?
2
Please explain how to show amount of conversions for every campaign in Google Ads interface?
3
What if I have a list of emails of builders and want to show Google Ads for them? Will I be able to do it?
4
What Google Ads novelties do you know that have been released lately?
5
What types of campaigns except Search and Display Network would you create additionally for ContracTree?
6
How would you adjust targeting for clients and for builders?
7
What budget would you recommend starting with?
8
What cost of click and cost of conversion do you predict for ContracTree?
9
Have you ever run ad campaigns targeted on South Africa residents?
10
Do you have Google Ads certificates?