CoursWorx Lead Capture and Engagement System

I'm looking for a seasoned professional to set up a robust Lead Capture and Engagement Automation system for CoursWorx. This will involve using FunnelKit, AutomateWoo, and Klaviyo to create a seamless process for capturing new leads, nurturing them, and eventually segmenting them for targeted engagement.

Key Responsibilities:
- Develop both a branded landing page and a pop-up for lead capture.
- Design and implement a comprehensive follow-up email series consisting of a Welcome series,
Promotional offers and Educational content.
- Create a segmentation strategy based primarily on Behavioral data and Interest-based criteria.
- Optimize conversion rates through A/B testing of landing pages and email campaigns.
- Set up tracking for key metrics such as open, click-through, and conversion rates.
- Develop a lead scoring model to prioritize follow-up with high-potential leads.
- Develop engaging call-to-actions (CTAs) that encourage lead conversion.
- Audit existing setup and identify and fix any weaknesses.

Ideal Skills and Experience:
- Extensive experience with FunnelKit, AutomateWoo, and Klaviyo.
- Proven track record in lead capture and email automation.
- Strong understanding of behavioral data and interest-based segmentation.
- Excellent web development skills for creating a branded landing page and pop-up.

The project should be completed within 3 days.

The email follow-up series should consist of 3-5 emails. The primary goal of the system is to increase sales.