Comprehensive LinkedIn Presence, Digital Marketing, content creation and Management
Budget: $15 – $25 USD
Project : 30 days
About Trafasa
Trafasa is a B2B marketplace built to simplify procurement and wholesale trade across
industries. It enables verified businesses—manufacturers, distributors, and retailers—to
connect, transact, and grow through a transparent digital platform. Trafasa represents the
future of B2B commerce in India, combining technology with trust.
About Proquro
Proquro is a procurement automation and business process management platform designed
for modern enterprises. It streamlines purchase approvals, vendor interactions, and expense
control through intuitive workflows and analytics, making procurement faster and smarter.
Objective
To establish Trafasa as a strong and credible brand presence at the upcoming conference
through social media storytelling, visual identity, and live digital engagement.
The campaign should build awareness, engagement, and business recall among attendees,
partners, and online audiences before, during, and after the event.
To position Proquro as a tech-driven, intelligent procurement solution during the upcoming
conference.
The focus is to generate awareness, demonstrate platform capabilities, and build a
professional digital presence through strategic pre-event buildup, live coverage, and
post-event storytelling.
Scope of Work
Phase 1: Pre-Event (10–20 November)
● Develop and execute a countdown campaign highlighting Trafasa and Proquro’s
presence and booth details.
● 6–8 static posts/reels introducing Trafasa and Proquro’s value proposition.
● Creative assets for banners, booth visuals, and print-ready templates.
● Paid campaign strategy targeting business owners, distributors, and traders.
Phase 2: During the Event (21–22 November)
● Live coverage (photo/video capture + real-time posting).
● 4–5 posts daily (reels, stories, photo carousels).
● Audience engagement campaigns
● Influencer/media collaboration if relevant.
Phase 3: Post-Event (23–30 November)
● Highlights reel and testimonial videos.
● Thank-you posts and engagement follow-up.
● Event performance report with analytics and insights.
Follower Growth Targets
● LinkedIn: 2,000 followers by end of November (trafasa + proquro)
● Instagram: 2,000 followers by end of November (trafasa only)
● Facebook: 2,000 followers by end of November (trafasa only)
● X (Twitter): 2,000 followers by end of November (trafasa only)
● Youtube: 2,000 subscribers by end of November (trafasa + proquro)
Deliverables
● Pre-event campaign creatives and captions
● Event-day coverage and real-time management
● Post-event highlight content
● Growth and engagement analytics
About Trafasa
Trafasa is a B2B marketplace built to simplify procurement and wholesale trade across
industries. It enables verified businesses—manufacturers, distributors, and retailers—to
connect, transact, and grow through a transparent digital platform. Trafasa represents the
future of B2B commerce in India, combining technology with trust.
About Proquro
Proquro is a procurement automation and business process management platform designed
for modern enterprises. It streamlines purchase approvals, vendor interactions, and expense
control through intuitive workflows and analytics, making procurement faster and smarter.
Objective
To establish Trafasa as a strong and credible brand presence at the upcoming conference
through social media storytelling, visual identity, and live digital engagement.
The campaign should build awareness, engagement, and business recall among attendees,
partners, and online audiences before, during, and after the event.
To position Proquro as a tech-driven, intelligent procurement solution during the upcoming
conference.
The focus is to generate awareness, demonstrate platform capabilities, and build a
professional digital presence through strategic pre-event buildup, live coverage, and
post-event storytelling.
Scope of Work
Phase 1: Pre-Event (10–20 November)
● Develop and execute a countdown campaign highlighting Trafasa and Proquro’s
presence and booth details.
● 6–8 static posts/reels introducing Trafasa and Proquro’s value proposition.
● Creative assets for banners, booth visuals, and print-ready templates.
● Paid campaign strategy targeting business owners, distributors, and traders.
Phase 2: During the Event (21–22 November)
● Live coverage (photo/video capture + real-time posting).
● 4–5 posts daily (reels, stories, photo carousels).
● Audience engagement campaigns
● Influencer/media collaboration if relevant.
Phase 3: Post-Event (23–30 November)
● Highlights reel and testimonial videos.
● Thank-you posts and engagement follow-up.
● Event performance report with analytics and insights.
Follower Growth Targets
● LinkedIn: 2,000 followers by end of November (trafasa + proquro)
● Instagram: 2,000 followers by end of November (trafasa only)
● Facebook: 2,000 followers by end of November (trafasa only)
● X (Twitter): 2,000 followers by end of November (trafasa only)
● Youtube: 2,000 subscribers by end of November (trafasa + proquro)
Deliverables
● Pre-event campaign creatives and captions
● Event-day coverage and real-time management
● Post-event highlight content
● Growth and engagement analytics