Comprehensive Digital Marketing and Magento 2 Specialist

Job Description:

We are looking for an experienced and skilled digital marketing expert who can take full control of our paid advertising campaigns, analytics, and Magento 2 platform optimizations. We are seeking a professional or team that can integrate and unify all our digital marketing efforts to drive higher sales, improve customer segmentation, and enhance overall website performance.

Responsibilities:

Paid Advertising Management:

Set up, manage, and optimize Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.
Develop and implement effective ad strategies that align with our business goals.
Monitor and adjust ad spend to maximize ROI.
Create compelling ad copy and visuals that resonate with our target audience.
Analytics and Reporting:

Set up and manage Google Analytics, ensuring accurate tracking and insightful data analysis.
Monitor key performance indicators (KPIs) and provide regular reports on campaign performance, sales, and user behavior.
Use data-driven insights to make recommendations for continuous improvement.
Magento 2 Optimization:

Optimize our Magento 2 platform for better performance, speed, and user experience.
Implement and configure Magento 2 extensions to improve functionality and sales performance.
Ensure that all marketing and advertising tools integrate seamlessly with Magento 2.
Customer Segmentation and Personalization:

Develop strategies for effective customer segmentation.
Implement personalized marketing tactics to increase customer engagement and retention.
Use Magento 2 capabilities to deliver targeted content and offers.
Sales Monitoring and Strategy Development:

Track and analyze sales data to identify trends and opportunities.
Develop and execute strategies to increase sales and conversion rates.
Collaborate with our team to align marketing efforts with overall business objectives.
Requirements:

Proven experience in managing Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.
Strong knowledge of Google Analytics and data-driven marketing strategies.
Expertise in Magento 2, including extension management and site optimization.
Ability to create and manage detailed marketing reports and KPIs.
Experience in customer segmentation and personalized marketing.
Strong communication skills and the ability to work collaboratively with our team.
Availability for regular meetings to discuss strategies, progress, and results.
Preferred Qualifications:

Previous experience working with eCommerce businesses, particularly in the pet industry.
Familiarity with additional marketing platforms or tools.
Certification in Google Ads, Facebook Blueprint, or other relevant qualifications.
Offer:

Competitive monthly retainer based on experience and expertise.
Potential for long-term collaboration based on performance.
Application Instructions:

Please submit your portfolio or case studies demonstrating your experience in the areas listed above. Include a brief proposal on how you would approach our project and your expected monthly retainer.

We look forward to finding a dedicated partner who can help us take our digital marketing and eCommerce efforts to the next level!