Comprehensive Digital Marketing Campaign with ActiveCampaign
Budget: €250 – €750 EUR
Description:
We are a cosmetic spa clinic based in Berlin, looking to urgently boost our bookings and customer engagement through a comprehensive digital marketing campaign. We seek an experienced freelancer or agency to design, launch, and manage a multi-channel marketing campaign centered around ActiveCampaign. The campaign should integrate with Facebook and Instagram ads, capture leads, and automate email follow-ups and booking reminders.
Project Goals:
Increase bookings and customer engagement for our cosmetic spa clinic.
Capture high-quality leads through targeted advertising on Facebook and Instagram.
Automate email marketing campaigns using ActiveCampaign to nurture leads and convert them into bookings.
Ensure a seamless booking process directly from email campaigns.
Project Scope:
ActiveCampaign Setup:
Integrate ActiveCampaign with Facebook and Instagram.
Design and set up custom lead forms to capture visitor information.
Create automated email sequences for welcome messages, follow-ups, and booking reminders.
Ad Campaigns on Facebook and Instagram:
Design and launch targeted ad campaigns on Facebook and Instagram.
Use compelling visuals and strong CTAs to attract and capture leads.
Implement tracking pixels to monitor ad performance and optimize campaigns.
Lead Generation and Retargeting:
Connect lead forms to ActiveCampaign for automatic data capture.
Set up retargeting automations for leads who do not convert immediately.
Include direct booking links in emails to facilitate easy appointment scheduling.
Monitoring and Optimization:
Track key metrics such as CTR, conversion rates, and CPL.
Regularly review email performance metrics in ActiveCampaign.
Adjust ads and email content based on performance data to improve results.
Deliverables:
ActiveCampaign integration and configuration.
Design and launch of 4 marketing ad campaigns on Facebook and Instagram.
Creation of automated email sequences in ActiveCampaign.
Detailed reports on campaign performan
We are a cosmetic spa clinic based in Berlin, looking to urgently boost our bookings and customer engagement through a comprehensive digital marketing campaign. We seek an experienced freelancer or agency to design, launch, and manage a multi-channel marketing campaign centered around ActiveCampaign. The campaign should integrate with Facebook and Instagram ads, capture leads, and automate email follow-ups and booking reminders.
Project Goals:
Increase bookings and customer engagement for our cosmetic spa clinic.
Capture high-quality leads through targeted advertising on Facebook and Instagram.
Automate email marketing campaigns using ActiveCampaign to nurture leads and convert them into bookings.
Ensure a seamless booking process directly from email campaigns.
Project Scope:
ActiveCampaign Setup:
Integrate ActiveCampaign with Facebook and Instagram.
Design and set up custom lead forms to capture visitor information.
Create automated email sequences for welcome messages, follow-ups, and booking reminders.
Ad Campaigns on Facebook and Instagram:
Design and launch targeted ad campaigns on Facebook and Instagram.
Use compelling visuals and strong CTAs to attract and capture leads.
Implement tracking pixels to monitor ad performance and optimize campaigns.
Lead Generation and Retargeting:
Connect lead forms to ActiveCampaign for automatic data capture.
Set up retargeting automations for leads who do not convert immediately.
Include direct booking links in emails to facilitate easy appointment scheduling.
Monitoring and Optimization:
Track key metrics such as CTR, conversion rates, and CPL.
Regularly review email performance metrics in ActiveCampaign.
Adjust ads and email content based on performance data to improve results.
Deliverables:
ActiveCampaign integration and configuration.
Design and launch of 4 marketing ad campaigns on Facebook and Instagram.
Creation of automated email sequences in ActiveCampaign.
Detailed reports on campaign performan