Comprehensive Brand Identity and Marketing Overhaul

We're seeking a seasoned professional to elevate our overall brand experience. Initially, we'll focus on refining our brand identity, particularly our iconography, followed by an extensive marketing strategy encompassing SEO, paid ads, email marketing, educational content creation, D2C website optimization, lead generation, performance tracking and PR management for product launches.

Ideal Skills and Experience:
- Proven track record in brand identity refinement, particularly in iconography
- Extensive experience in SEO and paid ads
- Proficient in email marketing and content creation
- Skilled in D2C website optimization and lead generation
- Capable of tracking performance metrics and managing PR
- Excellent understanding of overall brand experience

We're looking for a professional who is not just a doer, but a strategic thinker with a deep understanding of brand management and marketing. You should be able to refine our brand identity, manage various marketing channels, track performance metrics, and handle PR for product launches. Your ultimate goal will be to create a cohesive and engaging overall brand experience.