Carwash Marketing Plan: Hand to Tunnel

I'm looking for an expert to help me design a robust marketing plan for my carwash. We're phasing out manual washing and moving towards automatic tunnel washes.

Key Details:
- Target Customers: Our services cater to a wide range of individuals and businesses:
* General Public
* Car Owners
* Fleet Owners

- Motivation for Transition: Our primary aim is to enhance the quality of our services. I believe that the automatic tunnel washes will significantly improve the overall quality of the cleaning services we offer.

- Current Marketing Channels: Currently, we utilize social media and billboards as our primary marketing channels. I'm open to leveraging these platforms further and possibly exploring new avenues that align with the transition we're making.

The ideal candidate for this project should have:
- Proven experience in developing marketing strategies for service-based businesses, preferably in the automotive sector
- Strong understanding of customer segmentation and targeting
- Excellent knowledge of both traditional and digital marketing channels
- A track record of successful marketing campaigns
- Experience with rebranding or transitioning businesses would be a plus

Looking forward to receiving your proposals.