Brand positioning strategy
Budget: $30 – $250 USD
I'm looking for someone experienced in creating strategies on how to position a brand. I am looking to elevate a dietary supplement brand and completely revamp the website. Before I start, I want help with the strategy of what to say, how to say it, and all other elements of the brand and customer experience. My ultimate goal is to make the brand stand out from competitors, significantly increase its visibility, and draw in a new audience of consumers.
Key Requirements:
1. **Branding:**
- Develop a unique branding strategy that differentiates our brand from competitors.
- The strategy should also aim to attract a new consumer audience.
- Understanding the limitations on what can and CANNOT be claimed about a dietary supplement in the US is important.
3. **Strategy:**
- Outline features and strategies on the website designed to convert visitors into leads.
- Suggestions on effective calls-to-action and lead capture forms are required.
Ideal Skills and Experience:
- **Branding and Marketing:** Experience in brand strategy and digital marketing strategies to increase visibility and target new audiences.
- **Positioning Strategy:** Knowledge in positioning a brand with the right words, colors, user experience and website elements to get customers to buy and the ability to convey those strategies accordingly.
In essence, I need a freelancer who can create a strategy on how to transform the brand's online presence to attract more consumers, stand prominently in a competitive market, and convert website traffic into valuable leads.
I will award to the lowest bidder who shows they understand the work and have experience doing this successfully for other dietary supplement brands.
If you can also design the user interface, please note that. That would be a second project after this one.
I will provide the brand name, existing website and other information AFTER you have provided your experience and pricing. I am not sharing it publicly and am not messaging it to you before you bid.
Key Requirements:
1. **Branding:**
- Develop a unique branding strategy that differentiates our brand from competitors.
- The strategy should also aim to attract a new consumer audience.
- Understanding the limitations on what can and CANNOT be claimed about a dietary supplement in the US is important.
3. **Strategy:**
- Outline features and strategies on the website designed to convert visitors into leads.
- Suggestions on effective calls-to-action and lead capture forms are required.
Ideal Skills and Experience:
- **Branding and Marketing:** Experience in brand strategy and digital marketing strategies to increase visibility and target new audiences.
- **Positioning Strategy:** Knowledge in positioning a brand with the right words, colors, user experience and website elements to get customers to buy and the ability to convey those strategies accordingly.
In essence, I need a freelancer who can create a strategy on how to transform the brand's online presence to attract more consumers, stand prominently in a competitive market, and convert website traffic into valuable leads.
I will award to the lowest bidder who shows they understand the work and have experience doing this successfully for other dietary supplement brands.
If you can also design the user interface, please note that. That would be a second project after this one.
I will provide the brand name, existing website and other information AFTER you have provided your experience and pricing. I am not sharing it publicly and am not messaging it to you before you bid.