Boosting Motel Bookings via Strategic Marketing -- 2

As a quite new and inexperienced proprietor of a small, relatively unknown regional motel located near a lovely beach only 1.5 hours from a large centre, I need a talented marketer to help increase my bookings. While the location is beautiful, and the motel is very comfortable and has a range of room sizes for couples and families, it is not reaching its full potential in terms of guest occupancy.

Key considerations for the project:

1. Objectives:
- Primarily, the goal is to move from a low (30-40%) occupancy rate to a higher one.

2. Target Audience:
- The marketing strategy should target couples and families as the motel has single and multiple room accommodations

Skills and Experience:

- Experience in marketing accommodations or hospitality industry is ideal.
- Ability to design and execute small budget marketing plans targeting specific demographic groups.
- Strong understanding of how to reach and resonate with couples and families.
- Proven track record of strategies that increased bookings.
- Knowledge to assist in improving the website.

In your proposal, include any relevant information showcasing your ability to meet these requirements. If you had previous experience in similar projects, I'd love to hear about that. Let's work together to help this small motel reach its full potential.