US-Based SEO Lead Generation and content marketing specialist (3-Month Project)

Project Type
3-Month Contract | SEO, Content Marketing, Blog Creation, Local SEO & Google Business Profile Optimization

Location Requirement
United States–based freelancers only

My primary goal is to turn organic visitors into qualified leads, and I want a United-States–based expert guiding the process. The work will revolve around content marketing: planning, producing, and optimizing search-focused articles, pillar pages, and landing pages that persuade readers to act.
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Project Overview
We are a U.S.-based wellness care practice seeking an experienced SEO and content marketing specialist to optimize our website, blog, and local search presence to drive qualified lead generation and new client acquisition.
Our primary goal is to convert organic website visitors and local search traffic into booked consultations through:
• Search-focused blog and website content
• Conversion-driven on-page optimization
• Strong Google Business Profile (GBP) visibility
• Ongoing performance tracking and reporting
This engagement will focus heavily on content-led SEO, including blog creation and optimization, local search optimization, and consistent Google Business Profile activity (services, promotions, and educational Google Posts).
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Primary Objectives
• Increase qualified organic and local search traffic
• Improve keyword rankings for high-intent wellness-related terms
• Build authority through SEO-optimized blog content
• Strengthen Google Business Profile visibility and engagement
• Convert website, blog, and GBP visitors into leads and bookings
• Establish a scalable SEO and content foundation


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Scope of Work
Phase 1: Audit & Strategy (Month 1)
Website, Blog & SEO Audit
• Full technical SEO audit (crawlability, indexation, site health)
• On-page SEO audit (metadata, headers, internal linking, content gaps)
• Blog audit (existing posts, keyword alignment, content gaps, optimization opportunities)
• Content quality and conversion audit
• Website speed and mobile usability assessment
Local SEO & Google Business Profile Audit
• Google Business Profile optimization review
• Service categories and attributes audit
• NAP consistency and local citation review
• Review of existing Google Posts and engagement metrics
Keyword & Topic Research
• High-impact keyword research (national + local intent)
• Competitor keyword and content analysis
• Keyword mapping aligned to the buyer journey:
o Awareness
o Consideration
o Decision
• Mapping keywords to:
o Website pages
o Blog topics and pillar content
o Landing pages
o Google Business Profile services and posts

Deliverables (Month 1)
• 30-day Technical, Blog, Content & Local SEO Audit Report
• Keyword & Topic Cluster Blueprint
• Blog topic roadmap and optimization plan
• Google Business Profile Service & Keyword Mapping Plan
• 3-Month Content, Blog & Google Posting Calendar (with CTAs & KPIs)


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Phase 2: Implementation & Optimization (Month 2)
On-Page SEO Optimization
• Meta title and description optimization
• Header tag optimization (H1–H3)
• URL structure optimization
• Image optimization (alt tags, compression)
• Internal linking improvements
• Schema markup implementation
• Conversion-focused copy updates (CTAs, forms, messaging)
Blog Creation & Optimization
• Creation of SEO-optimized blog articles aligned to keyword clusters
• Optimization of existing blog posts (on-page SEO, structure, internal links)
• Blog content written to support:
o Education
o Authority building
o Lead generation
• Integration of targeted keywords and internal CTAs
Content Optimization
• SEO-optimized content creation and enhancement
• Landing page optimization for lead generation
• Keyword integration across all content assets
Technical SEO Enhancements
• XML sitemap creation and submission
• Robots.txt optimization
• Canonical URL implementation
• Crawl error resolution
• Page speed improvements
Google Business Profile Optimization
• Full optimization of GBP services and descriptions
• Creation of optimized service listings aligned to keywords
• Setup and optimization of appointment and CTA links
• Initial Google Posts publishing (service-focused + informational)

Deliverables (Month 2)
• On-page SEO completed for priority pages
• SEO-optimized blog posts created and/or updated
• Technical SEO fixes implemented
• Optimized Google Business Profile services and categories
• Google Posts published (services + educational)


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Phase 3: Authority, Growth & Performance (Month 3)
Ongoing Blog & Content Support
• Continued blog optimization based on performance data
• Recommendations for future blog and pillar content
• Internal linking improvements between blogs, services, and landing pages
Ongoing Google Business Profile Posting
• Regular Google Posts including:
o Service promotions
o Informational/educational posts
o Wellness insights and FAQs
o Seasonal or campaign-based content
• Mapping posts to services, blogs, and landing pages
Local Authority & Link Building
• High-quality U.S.-based backlink acquisition
• Guest posting on relevant sites
• Local citation and broken link opportunities
Performance Monitoring & Reporting
• Google Analytics setup and optimization
• Looker Studio live performance dashboard
• Keyword ranking reports (local + organic)
• Blog performance tracking (traffic, rankings, conversions)
• Google Business Profile insights tracking
Strategy Optimization
• Data-driven refinements to blog content, CTAs, and SEO strategy
• SEO and GBP strategy adjustments based on performance
• Final growth roadmap and recommendations

Deliverables (Month 3)
• Live Looker Studio performance dashboard
• Fortnightly progress notes
• Final 90-day performance report
• Ongoing SEO, blog, content & GBP roadmap


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Reporting & Communication
• Biweekly written progress updates
• Monthly consultation calls
• Transparent reporting tied to agreed KPIs


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Success Metrics / Acceptance Criteria
Within 90 days of implementation, success will be measured by:
• Increased lead-generation form submissions and bookings
• Improved keyword rankings for targeted search terms
• Growth in organic and local search traffic quality
• Increased Google Business Profile engagement (views, clicks, calls)
• Improved blog visibility, rankings, and assisted conversions
• Clear performance visibility via dashboard reporting

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Ideal Freelancer Qualifications-Acceptance criteria:
A noticeable lift in lead-gen form submissions and improved keyword positions within 90 days of implementation.
• Based in the United States
• Proven success with content-led SEO, blog strategy, and local SEO
• Strong experience optimizing Google Business Profiles
• Demonstrated use of blogs and Google Posts to drive leads
• Experience with wellness, healthcare, or service-based businesses preferred
• Clear, transparent communication style


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To Apply
Please include:
1. A brief overview of your SEO, blog, and Google Business Profile experience
2. Examples of U.S.-based campaigns where blog content and/or GBP activity drove leads
3. Tools you use for SEO, analytics, and reporting
4. Your availability for a 3-month engagement

If you have a strong portfolio of U.S. campaigns that used content to drive leads, I’d love to see how you can do the same here.

Intellectual Property Requirement: This project requires the Freelancer.com IP Agreement upgrade, and by accepting the project, the freelancer agrees that all content, SEO strategy, blog posts, Google Business Profile assets, reports, and deliverables created under this contract will be the sole intellectual property of the client, in accordance with Freelancer.com’s IP protection policies. NDA: Freelancer must agree to confidentiality and non-disclosure of all project communications, files, strategies, and data during and after the engagement.