App Download Marketing Campaign

I need a comprehensive marketing campaign to increase downloads for my app on both iOS and Android platforms.

I'm looking for a multi-faceted approach that includes:
- Social Media Ads: Targeted ads on platforms like TikTok, Instagram, YouTube, Substack to reach potential users.
- Influencer Marketing: Collaborate with influencers in relevant niches to promote the app to their followers.
- Content Marketing: Create engaging blog posts, videos, and other content to generate interest and drive traffic to the app download page.

The ideal candidate should have:
- Proven experience in app marketing
- Strong knowledge of social media platforms and ad creation
- Established connections with influencers
- Excellent content creation skills

Please include examples of previous work and a strategy outline.