In-App Ad Campaign Management on Blinkit

Job ID: 39346902

Budget: ₹400 – ₹750 INR

I'm seeking an experienced ad campaign manager to plan and run weekly in-app ads on Blinkit, focusing on Product Boosters, Listing Spotlight, and Recommendation Ads.

Key Responsibilities:
- Develop a city × SKU-based ad strategy using live sales insights
- Upload campaigns, set CPM bids, and choose keywords
- Track key metrics: impressions, ATC, sales, RoAS, and new user acquisition
- Generate weekly performance reports with actionable insights
- Coordinate with Brand Bee for creatives
- Flag stockouts or mismatches between ad spend and availability

Ideal Skills and Experience:
- Proficiency in Blinkit advertising
- Strong analytical skills to track and interpret performance metrics
- Experience in generating insightful performance reports
- Ability to coordinate with creative teams
- Knowledge of sales insights to inform ad strategies

Looking forward to your proposals!