Amazon PPC Specialist for Multi-Brand Portfolio

Summary
We are seeking a highly skilled Amazon PPC Manager to take charge of our Amazon PPC campaigns across five brands, with a total of around 100 products, mostly in variation families. The ideal candidate will have a proven track record in managing and optimizing Amazon PPC campaigns, with a deep understanding of strategies to keep ACOS and TACoS low while maximizing sales.

Responsibilities:

1. Develop and implement effective PPC strategies tailored to each brand and product.
2. Manage and optimize existing campaigns to ensure optimal performance.
3. Conduct thorough keyword research and competitor analysis.
4. Create and test new ad copy and product targeting strategies.
5. Monitor campaign performance daily and make data-driven adjustments.
6. Provide regular reports on campaign performance, highlighting key metrics and insights.
7. Stay updated with the latest trends and changes in Amazon advertising.

Required Skills:

1. Proven experience in managing Amazon PPC campaigns.
2. Strong understanding of ACOS and TACoS metrics.
3. Expertise in keyword research and competitor analysis.
4. Proficiency with Amazon Seller Central and PPC tools.
5. Analytical skills to interpret data and make informed decisions.
6. Excellent communication and reporting skills.
7. Ability to manage multiple brands and products simultaneously.
8. Familiarity with Amazon advertising best practices and trends.

Milestones:

Initial Audit and Strategy Plan:
1. Conduct a comprehensive audit of current PPC campaigns.
2. Develop a detailed PPC strategy plan for each brand and product family.

Campaign Optimization and Launch:
1. Optimize existing campaigns based on audit findings.
2. Launch new campaigns with targeted keywords and ad copy.
3. Set up tracking and reporting systems.

Performance Review and Adjustment:
1. Monitor campaigns daily and adjust bids, keywords, and targeting as needed.
2. Provide weekly performance reports with key metrics (ACOS, TACoS, sales).

Monthly Review and Bonus Eligibility:
1. Conduct a monthly review of campaign performance.
2. Assess eligibility for sales-based bonuses.
3. Refine strategies based on monthly data and trends.

Budget and Bonuses:
This is a fixed monthly budget position with the opportunity for bonuses if sales exceed specified targets. Bonuses will be based on achieving and maintaining low ACOS and TACoS while driving significant sales growth.

If you are a results-driven Amazon PPC expert looking to manage diverse brands and products, we would love to hear from you. Apply now to help us take our Amazon advertising to the next level!