Amazon DSP & Search Strategy Creation
Budget: $10 – $30 USD
Below you will find two tasks for amazon Search and DSP. Files will be provided once the task is awarded.
Attached is a search term report for an Amazon brand. Please complete an analysis and audit of the attached report, complete with recommendations for areas of improvement. In addition, create a presentation detailing your findings.
Please put together a Q4 DSP Media Plan for the brand Client A that is in the skincare category. The client has expressed their business objective is to increase their topline revenue by 30% from 2023 to 2024. Create a media plan that shows how you would allocate the investment across different tactics and audiences to support their goals in Q4. Please see the 2023 actuals attached, for context.
Q4 DSP Budget: $90,000
Q4 Search Budget: $300,000 (For context)
There are no right or wrong answers as we are trying to see your thought process and how you approach Amazon.
Within your media plan, answer the following questions below:
What is your goal/objective for DSP?
What are the main KPIs you would use to measure success?
What is the timeline for execution of this strategy?
Aside from advertising what other strategies should be implemented or considered to help the brand reach their goal?
Please use either Excel or PowerPoint to present your media plan
Attached is a search term report for an Amazon brand. Please complete an analysis and audit of the attached report, complete with recommendations for areas of improvement. In addition, create a presentation detailing your findings.
Please put together a Q4 DSP Media Plan for the brand Client A that is in the skincare category. The client has expressed their business objective is to increase their topline revenue by 30% from 2023 to 2024. Create a media plan that shows how you would allocate the investment across different tactics and audiences to support their goals in Q4. Please see the 2023 actuals attached, for context.
Q4 DSP Budget: $90,000
Q4 Search Budget: $300,000 (For context)
There are no right or wrong answers as we are trying to see your thought process and how you approach Amazon.
Within your media plan, answer the following questions below:
What is your goal/objective for DSP?
What are the main KPIs you would use to measure success?
What is the timeline for execution of this strategy?
Aside from advertising what other strategies should be implemented or considered to help the brand reach their goal?
Please use either Excel or PowerPoint to present your media plan