Zwirly Instagram Posts – B2B Engagement
Budget: $15 – $25 USD
Creative Brief – Zwirly Instagram Assets
Client: InteliVend Inc. (Zwirly Brand)
Project: Instagram Social Media Asset Design
Deliverables: 5 Instagram static posts
Background
Zwirly is an automated soft serve vending machine that delivers premium ice cream with toppings and sauces in under 25 seconds. Compact (just 4 sq. ft.), profitable, and easy to manage, Zwirly machines are designed for high-traffic retail environments.
Objective
Create 5 visually compelling Instagram posts that speak directly to business owners (gas stations, convenience stores, QSRs, cafes, bakeries, hotels, motels, gyms, airport lounges, etc.).
Show Zwirly as a profit center in a box — small footprint, minimal labor, big returns.
Make posts engaging, modern, and professional, bridging B2B credibility with social media appeal.
Content Themes
Small Footprint, Big Profits – Highlight the 4 sq. ft. machine and its powerful ROI.
Set & Forget Convenience – Showcase automation, push-button ease, and minimal staff requirements.
High Margins – Communicate $4.86 average profit per sale and strong returns.
Innovation Meets Indulgence – Emphasize automation, touchscreen ordering, and self-serve fun.
Your Customers Will Love It – Lifestyle imagery showing happy customers enjoying Zwirly soft serve in real retail settings.
Design Guidelines
Use Zwirly Brand Guide (colors, fonts, logos, renders).
Style = bold, futuristic, approachable — designed to inspire confidence in operators.
Balance machine/product focus with ROI messaging.
Include strong headlines that can stop scrolling.
Technical Specs
Format: Instagram static posts (1080 x 1080 px).
Deliverables: Editable source files (PSD/AI) + export (PNG/JPG).
Provide versions with and without text overlay.
Copy Direction (Examples)
“ 4 sq. ft. → Big Profits”
“Soft Serve. Push Button. Instant ROI.”
“High Margin, Low Effort.”
“The Future of Frozen Profits.”
“Zwirly = More Revenue, Less Labor.”
Deliverables
5 Instagram posts (final + source files).
Instagram feed mockups to preview how posts will appear live.
Timeline
Drafts: 5 business days.
Final after revisions: 10 business days.
Client: InteliVend Inc. (Zwirly Brand)
Project: Instagram Social Media Asset Design
Deliverables: 5 Instagram static posts
Background
Zwirly is an automated soft serve vending machine that delivers premium ice cream with toppings and sauces in under 25 seconds. Compact (just 4 sq. ft.), profitable, and easy to manage, Zwirly machines are designed for high-traffic retail environments.
Objective
Create 5 visually compelling Instagram posts that speak directly to business owners (gas stations, convenience stores, QSRs, cafes, bakeries, hotels, motels, gyms, airport lounges, etc.).
Show Zwirly as a profit center in a box — small footprint, minimal labor, big returns.
Make posts engaging, modern, and professional, bridging B2B credibility with social media appeal.
Content Themes
Small Footprint, Big Profits – Highlight the 4 sq. ft. machine and its powerful ROI.
Set & Forget Convenience – Showcase automation, push-button ease, and minimal staff requirements.
High Margins – Communicate $4.86 average profit per sale and strong returns.
Innovation Meets Indulgence – Emphasize automation, touchscreen ordering, and self-serve fun.
Your Customers Will Love It – Lifestyle imagery showing happy customers enjoying Zwirly soft serve in real retail settings.
Design Guidelines
Use Zwirly Brand Guide (colors, fonts, logos, renders).
Style = bold, futuristic, approachable — designed to inspire confidence in operators.
Balance machine/product focus with ROI messaging.
Include strong headlines that can stop scrolling.
Technical Specs
Format: Instagram static posts (1080 x 1080 px).
Deliverables: Editable source files (PSD/AI) + export (PNG/JPG).
Provide versions with and without text overlay.
Copy Direction (Examples)
“ 4 sq. ft. → Big Profits”
“Soft Serve. Push Button. Instant ROI.”
“High Margin, Low Effort.”
“The Future of Frozen Profits.”
“Zwirly = More Revenue, Less Labor.”
Deliverables
5 Instagram posts (final + source files).
Instagram feed mockups to preview how posts will appear live.
Timeline
Drafts: 5 business days.
Final after revisions: 10 business days.