Social Media Marketing Specialist for Pre-Launch Instagram Campaign: The Human-Kind Online Store
Budget: €250 – €750 EUR
Background on the project
We’re the Human-Kind online store, a Print-on-Demand brand inspired by togetherness, compassion, and joy expressed through rainbow-inspired designs and uplifting slogans on tees, sweaters, and totes. The store doesn't have a following or online presence.
We’re preparing for our official store launch, and we’re looking for a creative, organised social media marketing specialist to manage our Instagram pre-launch presence. Your goal will be to help us build a customer base, anticipation, grow an authentic community, and express the heart of Human-Kind which is embracing each other as we are.
Scope of Work
⦁ Develop and execute a 30-day pre-launch content plan aligned with our brand message and colour palette.
⦁ Create and schedule Instagram posts and stories (using Canva templates provided).
⦁ Write captions and hashtags that are engaging, on-brand, and optimised for reach.
⦁ Manage basic community engagement (likes, replies, story tags).
⦁ Suggest creative ideas for reels, giveaways, and collaborations leading up to launch day.
⦁ Track growth and engagement metrics and provide short weekly updates.
Requirements
⦁ Experience managing social media for lifestyle, fashion, or print-on-demand brands
⦁ Strong understanding of Instagram aesthetics and engagement strategies
⦁ Excellent written English and storytelling tone
⦁ Awareness of European and global audiences (mainly EU, US, Canada, Australia, Brazil)
Please include
⦁ Examples of Instagram accounts or campaigns you’ve managed
⦁ A short note on how you’d introduce Human-Kind to its audience
⦁ Your availability and estimated rate
We’re the Human-Kind online store, a Print-on-Demand brand inspired by togetherness, compassion, and joy expressed through rainbow-inspired designs and uplifting slogans on tees, sweaters, and totes. The store doesn't have a following or online presence.
We’re preparing for our official store launch, and we’re looking for a creative, organised social media marketing specialist to manage our Instagram pre-launch presence. Your goal will be to help us build a customer base, anticipation, grow an authentic community, and express the heart of Human-Kind which is embracing each other as we are.
Scope of Work
⦁ Develop and execute a 30-day pre-launch content plan aligned with our brand message and colour palette.
⦁ Create and schedule Instagram posts and stories (using Canva templates provided).
⦁ Write captions and hashtags that are engaging, on-brand, and optimised for reach.
⦁ Manage basic community engagement (likes, replies, story tags).
⦁ Suggest creative ideas for reels, giveaways, and collaborations leading up to launch day.
⦁ Track growth and engagement metrics and provide short weekly updates.
Requirements
⦁ Experience managing social media for lifestyle, fashion, or print-on-demand brands
⦁ Strong understanding of Instagram aesthetics and engagement strategies
⦁ Excellent written English and storytelling tone
⦁ Awareness of European and global audiences (mainly EU, US, Canada, Australia, Brazil)
Please include
⦁ Examples of Instagram accounts or campaigns you’ve managed
⦁ A short note on how you’d introduce Human-Kind to its audience
⦁ Your availability and estimated rate