Social Media Marketing Campaign
Budget: €8 – €30 EUR
I need assistance with a social media marketing campaign aimed at increasing brand awareness. The focus will be on Instagram and TikTok, even though Facebook and LinkedIn are also considered for future expansion. I want to prioritize image-based content to effectively engage my audience.
- Key Requirements:
- Develop and execute a strategy to increase brand awareness.
- Focus on Instagram and TikTok platforms.
- Create and manage image-based content.
- Ideal Skills and Experience:
- Proven experience in social media marketing, particularly on Instagram and TikTok.
- Strong ability to create engaging image content.
- Knowledge of brand awareness strategies.
- Familiarity with Facebook and LinkedIn for potential future campaigns.
Further details
Debato Instagram Marketing Brief
Objective
Generate 1,000 early access sign-ups via the Instagram page. There is a landing page with a sign-up form already live. The strategy should build awareness, excitement, and action through engaging posts and Reels.
Scope of Work
1. Launch Strategy
* Define a 4–6 week Instagram launch plan.
* Recommend content calendar frequency (posts/stories/Reels).
* Outline how to build interest leading to CTA (sign-up).
2. Content Style Proposals (2 Options)
Provide two creative directions for Instagram content:
* Tone of voice
* Visual identity (colors, fonts, layout references)
* Reels style (e.g. voice-over explainer, meme format, UGC-style)
* Moodboard or references preferred
3. Content Creation
* Develop x number of posts + x number of Reels (freelancer to recommend based on plan).
* Write captions and suggest hashtags.
* Include motion graphics, edits, or voiceover where needed.
* All content must drive traffic to landing page & sign-up form.
4. Post-Launch Review
* After publishing, monitor performance.
* Report on what's working (engagement, clicks, saves, shares).
* Offer insightful recommendations for next steps or iteration.
Deliverables
* Full strategy doc
* Two style/look-and-feel proposals
* All designed content (editable and final formats)
* Posting schedule (or scheduling support)
* Post-campaign analysis report
Timeline
From hire to review: 4–6 weeks Preferred start: ASAP Goal: Hit 1,000 sign-ups within that period
Possible call to actions
- Sign up for early access (at least 1K)
- Recruit volunteers to help with content and generate background knowledge on debates and to monitor posts,
- Followers to propose topics they really care about and want to debate with others online
Notes
* Debato is is a platform designed to make meaningful online debate more accessible, fair, and engaging. It allows users to explore both sides of a topic — not just argue, but listen, reflect, and participate in structured, time-bound discussions.
* Key elements include:
* A unique debate format that limits trolling and encourages clarity.
* A community-driven model where users can vote, react, and follow discussions.
* Great for curious thinkers, change makers, or anyone seeking smarter conversations online.
* We’re currently in pre-launch, building a community of early users excited to shape the platform with us.
* You will have access to the Instagram account or we can collaborate via scheduling tools (e.g., Later, Buffer).
* Use the landing page for CTA.
* I would like posts that aren’t necessarily talking about Debato as a platform or its features, but focus on WHY people should use it and the benefits for them — for ex. Focus on the debates that happen on the platform and the community. No explicit post please saying Here’s why you need debato: xxx.
* Tone: Can be funny, and sarcastic but should maintain a science based, honesty and and no exaggeration should be trustworthy tone
* Also recruiting volunteers to help with the content should have some posts about that
*
- Key Requirements:
- Develop and execute a strategy to increase brand awareness.
- Focus on Instagram and TikTok platforms.
- Create and manage image-based content.
- Ideal Skills and Experience:
- Proven experience in social media marketing, particularly on Instagram and TikTok.
- Strong ability to create engaging image content.
- Knowledge of brand awareness strategies.
- Familiarity with Facebook and LinkedIn for potential future campaigns.
Further details
Debato Instagram Marketing Brief
Objective
Generate 1,000 early access sign-ups via the Instagram page. There is a landing page with a sign-up form already live. The strategy should build awareness, excitement, and action through engaging posts and Reels.
Scope of Work
1. Launch Strategy
* Define a 4–6 week Instagram launch plan.
* Recommend content calendar frequency (posts/stories/Reels).
* Outline how to build interest leading to CTA (sign-up).
2. Content Style Proposals (2 Options)
Provide two creative directions for Instagram content:
* Tone of voice
* Visual identity (colors, fonts, layout references)
* Reels style (e.g. voice-over explainer, meme format, UGC-style)
* Moodboard or references preferred
3. Content Creation
* Develop x number of posts + x number of Reels (freelancer to recommend based on plan).
* Write captions and suggest hashtags.
* Include motion graphics, edits, or voiceover where needed.
* All content must drive traffic to landing page & sign-up form.
4. Post-Launch Review
* After publishing, monitor performance.
* Report on what's working (engagement, clicks, saves, shares).
* Offer insightful recommendations for next steps or iteration.
Deliverables
* Full strategy doc
* Two style/look-and-feel proposals
* All designed content (editable and final formats)
* Posting schedule (or scheduling support)
* Post-campaign analysis report
Timeline
From hire to review: 4–6 weeks Preferred start: ASAP Goal: Hit 1,000 sign-ups within that period
Possible call to actions
- Sign up for early access (at least 1K)
- Recruit volunteers to help with content and generate background knowledge on debates and to monitor posts,
- Followers to propose topics they really care about and want to debate with others online
Notes
* Debato is is a platform designed to make meaningful online debate more accessible, fair, and engaging. It allows users to explore both sides of a topic — not just argue, but listen, reflect, and participate in structured, time-bound discussions.
* Key elements include:
* A unique debate format that limits trolling and encourages clarity.
* A community-driven model where users can vote, react, and follow discussions.
* Great for curious thinkers, change makers, or anyone seeking smarter conversations online.
* We’re currently in pre-launch, building a community of early users excited to shape the platform with us.
* You will have access to the Instagram account or we can collaborate via scheduling tools (e.g., Later, Buffer).
* Use the landing page for CTA.
* I would like posts that aren’t necessarily talking about Debato as a platform or its features, but focus on WHY people should use it and the benefits for them — for ex. Focus on the debates that happen on the platform and the community. No explicit post please saying Here’s why you need debato: xxx.
* Tone: Can be funny, and sarcastic but should maintain a science based, honesty and and no exaggeration should be trustworthy tone
* Also recruiting volunteers to help with the content should have some posts about that
*