Social Media Launch Strategy for Hiiba

Hiiba is looking for a freelance social media expert to define and execute the launch strategy for our brand across Instagram, TikTok, and LinkedIn. The mission includes building a clear social media roadmap, creating engaging content adapted to each platform, and managing community engagement before and after launch.
About Hiiba:

Hiiba is a mobile app being launched in the UAE to encourage the reuse of goods and reduce waste. The platform enables people to give away or adopt items, while rewarding positive behavior through an incentive system.
The freelancer will be responsible for:
Defining the social media launch strategy and content plan
Creating platform-specific content for Instagram, TikTok, and LinkedIn
Managing posting cadence and community interactions
Helping position Hiiba’s brand, voice, and messaging for launch
Tracking early performance and recommending improvements
We are looking for someone strategic, creative, hands-on, and experienced in launching or growing early-stage brands on social media