Social Marketing Strategy for Tool Course

Job ID: 39912888

Budget: ₹1,500 – ₹12,500 INR

I have a fully-produced video course that walks learners through 125 mechanical tools and their uses, and it’s time to turn that content into sales. I’m looking for guidance—and hands-on help—marketing this course on Facebook and Instagram over the next month.

Here’s what I need:
• A clear launch plan that shows me, step-by-step, how to attract and convert the right audience on these two platforms
• Audience research and targeting suggestions specific to tool enthusiasts, tradespeople, hobbyists, and training departments
• Creative promotional posts: ad copy, eye-catching graphics or short snippets pulled from the course, and a posting calendar that spans the pre-launch buzz through ongoing sales
• Campaign setup inside Facebook Ads Manager, including pixel placement, basic retargeting, and a simple funnel that points to my checkout page
• Performance tracking guidance so I can see what’s working and refine it after hand-off

I already have the course videos, thumbnails, and landing page; you bring the social-selling know-how, promotional creativity, and platform expertise. If you can start right away and have everything live within a month, let’s talk.