UK Social Marketer for App

Job ID: 40178129

Budget: £20 – £250 GBP

I’m preparing to roll out a brand-new mobile app and need a results-driven social media marketer—preferably UK-based—to turn launch buzz into real downloads. Social media marketing is the sole focus, with Facebook and Instagram as our first battlegrounds and plenty of room to extend the strategy to YouTube and TikTok once initial traction is proven.

The core objective is simple: push download numbers up before, during and immediately after launch. I’ll supply brand assets, early access to the build and a clear picture of my target audience; you’ll translate that into a creative, data-led campaign that keeps cost-per-install low and engagement high. Meta Ads Manager experience is essential, and familiarity with TikTok Ads, YouTube Shorts and mobile analytics tools such as Firebase or App-sflyer will be a big plus.

Deliverables I need from you:
• 30-day launch calendar with content themes, ad formats and budgets
• Paid-campaign setup and optimisation on Facebook & Instagram (CPI target agreed together)
• Organic posts and short-form videos tailored for each platform
• Weekly performance reports highlighting installs, CTR, CPM and actionable next steps

Success looks like a steady climb in download numbers that we can attribute directly to your campaigns. If you’re in the UK, love testing creative angles and know how to squeeze every ounce of performance from social ads, let’s talk timing and milestones—I’m ready to start as soon as you are.