Shopify Purchase-Driven Meta Ads

I’m ready to scale paid acquisition for techziq.myshopify.com, my Pakistan–based gadgets and electronics store, and the sole KPI is more completed purchases. All campaigns will run on Facebook and Instagram and must be fully purchase-optimised from day one.

The essentials
• Meta Pixel must be installed, verified and firing ViewContent, AddToCart and Purchase events accurately across all devices on my Shopify theme.
• Campaign structure should include cold audiences as well as dynamic retargeting that re-engages product viewers and abandoned carts.
• Targeting will hone in on people aged 18-45 within Pakistan, with creative variations that let us test gender and city-level segments.
• Clear conversion tracking and weekly reporting so I can see ROAS, cost-per-purchase and audience breakdowns inside Ads Manager.

Acceptance criteria
1. Pixel and aggregated event measurement correctly configured and tested in Events Manager.
2. At least one prospecting and one retargeting campaign launched, each with purchase optimisation and customised ad creative pulled from my product catalogue.
3. First seven days’ report shows events matching Shopify orders with no data loss.

If you already run profitable Meta campaigns for Shopify stores in this market, let’s talk strategy and launch timelines.