Sales-Driven Facebook & Instagram Campaign
Budget: ₹100 – ₹400 INR
My goal is to turn Facebook and Instagram into dependable revenue channels, not just places where people see our brand. I already have basic pages in place and clear product offers; what I need now is a complete, sales-oriented campaign—from strategy through reporting—that uses paid and organic tactics to convert followers into paying customers.
Scope of work
• Audit my current Facebook and Instagram presence, identifying gaps that could be costing conversions.
• Build a campaign strategy: audience definitions, messaging angles, creative themes, ad formats, and an ad-spend schedule.
• Design scroll-stopping images or short-form videos (feel free to work in Canva, Adobe, or your preferred suite).
• Set up and manage ads in Facebook Ads Manager, including pixel tracking and custom conversion goals.
• Optimize weekly: A/B test creative, adjust targeting, and refine budgets to hit agreed ROAS targets.
• Report clearly each week on spend, reach, clicks, cost-per-purchase, and overall sales driven, highlighting next steps.
Success is simple: a measurable lift in sales attributable to Facebook and Instagram within the first campaign month. If future expansion into email marketing or search makes sense once social proves profitable, I’m open to that conversation—but the immediate focus is Facebook and Instagram.
Scope of work
• Audit my current Facebook and Instagram presence, identifying gaps that could be costing conversions.
• Build a campaign strategy: audience definitions, messaging angles, creative themes, ad formats, and an ad-spend schedule.
• Design scroll-stopping images or short-form videos (feel free to work in Canva, Adobe, or your preferred suite).
• Set up and manage ads in Facebook Ads Manager, including pixel tracking and custom conversion goals.
• Optimize weekly: A/B test creative, adjust targeting, and refine budgets to hit agreed ROAS targets.
• Report clearly each week on spend, reach, clicks, cost-per-purchase, and overall sales driven, highlighting next steps.
Success is simple: a measurable lift in sales attributable to Facebook and Instagram within the first campaign month. If future expansion into email marketing or search makes sense once social proves profitable, I’m open to that conversation—but the immediate focus is Facebook and Instagram.