Perfume Brand Performance Marketing Campaign

Type: Freelance / Remote

Role Overview:
We are looking for a Meta Ads Specialist to manage and optimize Facebook and Instagram ad campaigns for a growing D2C perfume brand.

This is a performance-based role where compensation is directly tied to results generated from ad campaigns.

Responsibilities:

• Set up and manage Meta Ads (conversion-focused)
• Structure campaigns (TOF, MOF, BOF)
• Test and iterate creatives (UGC, reels, product ads)
• Monitor and optimize performance metrics
• Scale winning ads and pause underperforming ones
• Collaborate with the marketing lead on strategy and execution

Performance Metrics:

• Purchases generated
• Cost Per Purchase (CPA)
• Return on Ad Spend (ROAS)

Compensation Structure:

• Performance-based (linked to sales generated through ads)
• Payments made after verified results (based on tracked data)

Transparency and Tracking:

• Proper tracking systems will be implemented (Meta Pixel and website tracking)
• Clear attribution model for sales generated via ads
• Regular reporting and performance reviews

Requirements:

• Good experience with Meta Ads (any scale)
• Understanding of campaign structure and creative testing
• Ability to analyze performance data and optimize campaigns
• Clear communication and reporting