Parts Site Brand Awareness
Budget: $250 – $750 AUD
I run an online parts store and I’m ready to push the brand far beyond its current reach. The priority is simple: strengthen brand awareness so the name becomes top-of-mind for anyone shopping in my niche.
Most of the activity will live on Facebook and Instagram, with supportive campaigns on Google to keep the brand visible when people move from social to search. I need someone who can design and run a cohesive strategy across these three channels—planning the creative angle, setting up and optimising the ads, then reading the data to guide the next round of content.
You’ll have the freedom to suggest formats and budgets per platform, as long as every move tracks back to the core goal of recognition rather than quick sales. Experience growing e-commerce brands is a must; please point to examples where you took a little-known store and made it recognisable through social or search marketing.
I’ll provide full access to the current site analytics, product catalogue and any brand assets you need. Together we’ll agree on the KPIs (reach, impressions, brand-search lift, etc.) and review them weekly so we can iterate fast. If you’ve successfully built consistent social voices, run Facebook/Instagram Ads Manager or Google Ads for awareness campaigns, and can back it up with solid case studies, I’d love to hear how you’d approach this.
Most of the activity will live on Facebook and Instagram, with supportive campaigns on Google to keep the brand visible when people move from social to search. I need someone who can design and run a cohesive strategy across these three channels—planning the creative angle, setting up and optimising the ads, then reading the data to guide the next round of content.
You’ll have the freedom to suggest formats and budgets per platform, as long as every move tracks back to the core goal of recognition rather than quick sales. Experience growing e-commerce brands is a must; please point to examples where you took a little-known store and made it recognisable through social or search marketing.
I’ll provide full access to the current site analytics, product catalogue and any brand assets you need. Together we’ll agree on the KPIs (reach, impressions, brand-search lift, etc.) and review them weekly so we can iterate fast. If you’ve successfully built consistent social voices, run Facebook/Instagram Ads Manager or Google Ads for awareness campaigns, and can back it up with solid case studies, I’d love to hear how you’d approach this.