Meta Ad Setup for Wellness Store
Budget: $30 – $250 USD
I need a one-time, end-to-end configuration of my Meta ecosystem so I can confidently run high-converting ads for my South African health & wellness e-commerce brand on both Facebook and Instagram. My main objective is simple: boost product sales while staying 100 % compliant with Meta’s policies for regulated wellness products.
Here’s the current situation
• We have a web store that’s scaling quickly in South Africa.
• Pixels, events and tracking exist but were set up ad-hoc and need a full audit.
• Creative assets and brand guidelines are ready; I just need the technical foundations and campaign structure perfected.
What I’m asking you to deliver
– Audit and clean rebuild of Business Manager, ad accounts and permissions.
– Correct install and testing of Meta Pixel + CAPI, catalog, and standard / custom events tailored to our sales funnel.
– Audience strategy (warm, cold, lookalike) mapped to my product range.
– Launch-ready campaign architecture with at least two conversion-focused ad sets I can scale.
– Clear handover: written SOPs, naming conventions, recommended budgets, plus a short recorded walkthrough or live call so I can take the reins.
Ideal experience
You’ve worked with health-related or otherwise regulated products, know the ins and outs of Meta compliance, and can translate strategy into a tidy, stress-free setup.
Timeline & next steps
I’d like the entire setup and handover wrapped up within two weeks of kickoff. Share any relevant case studies or screenshots of past Meta setups when you apply; I’ll shortlist and jump on a quick call to align before we start.
If you can give me a rock-solid foundation that reliably drives sales, there’s scope to discuss ongoing collaboration later—right now, though, this project is strictly a once-off setup and handover.
10 min interviews will be done with the top 3 candidates for the position - there is also a future opportunity of outsourcing our marketing in the future and you will be first choice.
Here’s the current situation
• We have a web store that’s scaling quickly in South Africa.
• Pixels, events and tracking exist but were set up ad-hoc and need a full audit.
• Creative assets and brand guidelines are ready; I just need the technical foundations and campaign structure perfected.
What I’m asking you to deliver
– Audit and clean rebuild of Business Manager, ad accounts and permissions.
– Correct install and testing of Meta Pixel + CAPI, catalog, and standard / custom events tailored to our sales funnel.
– Audience strategy (warm, cold, lookalike) mapped to my product range.
– Launch-ready campaign architecture with at least two conversion-focused ad sets I can scale.
– Clear handover: written SOPs, naming conventions, recommended budgets, plus a short recorded walkthrough or live call so I can take the reins.
Ideal experience
You’ve worked with health-related or otherwise regulated products, know the ins and outs of Meta compliance, and can translate strategy into a tidy, stress-free setup.
Timeline & next steps
I’d like the entire setup and handover wrapped up within two weeks of kickoff. Share any relevant case studies or screenshots of past Meta setups when you apply; I’ll shortlist and jump on a quick call to align before we start.
If you can give me a rock-solid foundation that reliably drives sales, there’s scope to discuss ongoing collaboration later—right now, though, this project is strictly a once-off setup and handover.
10 min interviews will be done with the top 3 candidates for the position - there is also a future opportunity of outsourcing our marketing in the future and you will be first choice.