Meta Ads for DudhVyapar Downloads
Budget: ₹600 – ₹1,500 INR
The task is to plan, launch, and continuously optimise a Meta (Facebook + Instagram) Ads campaign whose single KPI is new installs of the DudhVyapar mobile app.
Key messages that must shine through every headline, primary text, and creative are the app’s ease of use and the cost savings it offers to anyone managing dairy business operations. Visuals and copy need to communicate those two benefits in a clear, compelling way while driving users straight to the app-store download page.
I will provide the existing brand assets, screenshots, and a brief feature list. You will own the full ads funnel:
• Campaign structure and audience research
• Creative concepts, ad copy, and static/animated assets
• Pixel/event configuration for install tracking
• Daily optimisation of bids, budgets, and placements
• Weekly reporting with install numbers, CPI, and actionable next steps
Acceptance criteria
1. Campaign is live within five days of project start.
2. Meta Ads Manager shows correctly attributed installs.
3. CPI meets or beats benchmarks we define together before launch.
4. A concise report (PDF or Google Data Studio link) is shared every week.
Tools you are expected to use naturally include Meta Ads Manager, Meta Pixel (SDK for app events), and any preferred design software for creatives.
All assets, ad account changes, and reports will be handed over at project close so I can maintain campaign continuity afterward.
Key messages that must shine through every headline, primary text, and creative are the app’s ease of use and the cost savings it offers to anyone managing dairy business operations. Visuals and copy need to communicate those two benefits in a clear, compelling way while driving users straight to the app-store download page.
I will provide the existing brand assets, screenshots, and a brief feature list. You will own the full ads funnel:
• Campaign structure and audience research
• Creative concepts, ad copy, and static/animated assets
• Pixel/event configuration for install tracking
• Daily optimisation of bids, budgets, and placements
• Weekly reporting with install numbers, CPI, and actionable next steps
Acceptance criteria
1. Campaign is live within five days of project start.
2. Meta Ads Manager shows correctly attributed installs.
3. CPI meets or beats benchmarks we define together before launch.
4. A concise report (PDF or Google Data Studio link) is shared every week.
Tools you are expected to use naturally include Meta Ads Manager, Meta Pixel (SDK for app events), and any preferred design software for creatives.
All assets, ad account changes, and reports will be handed over at project close so I can maintain campaign continuity afterward.