Meta Ads Specialist for E-commerce ROAS Growth (Chile)
Budget: $30 – $250 USD
Title:
Meta Ads Expert (Audit + Monthly Management) — ROAS Growth for E-commerce (Chile)
Project Overview:
I run an e-commerce business in Chile (Purafama) selling digital services (Instagram followers/likes/views). I’m looking for a senior Meta Ads (Facebook/Instagram) performance marketer to:
1) Audit my current setup and tracking
2) Restructure campaigns for profitability
3) Manage and optimize ads monthly to improve ROAS and reduce CPA
Important: My checkout is external (Webpay/Payku). Attribution can be tricky, so I need someone experienced with Pixel/CAPI/AEM + external checkout tracking.
Main Goals / KPIs:
- Improve Purchase ROAS (Retargeting target 1.5+ / ideal 2.0+)
- Reduce cost per purchase (CPA)
- Improve funnel metrics (ViewContent, AddToCart, InitiateCheckout, Purchase)
- Create a repeatable weekly testing process for creatives and offers
Scope of Work:
PHASE 1 — Audit + Setup (Week 1)
- Full audit of Ads Manager: campaigns, ad sets, creatives, audiences, placements, attribution settings
- Full tracking audit:
- Pixel events quality (VC/ATC/IC/Purchase)
- Purchase event value + currency correctness
- AEM setup (domain verified + Purchase prioritized)
- UTMs consistency
- Diagnose external checkout attribution issues (Webpay/Payku)
- Deliver an action plan with priorities + quick wins
- Restructure campaigns:
- Retargeting HOT (ATC/IC 14 days)
- Retargeting WARM (VC 30 days)
- Exclude Purchasers 30 days
- Prospecting (only if profitable): Broad + Lookalikes (if data allows)
- Set naming conventions + UTM framework
PHASE 2 — Monthly Management (Ongoing)
- Weekly optimization: budgets, bids (if relevant), placements, audience refinement
- Creative testing system (3–6 new creatives per week)
- 1 variable at a time A/B testing (hook, offer, angle, format)
- Weekly report (short, performance-only):
- spend, purchases, revenue, ROAS, CPA
- what changed, what worked, what’s next
- Scaling rules: scale only when ROAS is stable
Deliverables:
- Audit document + tracking checklist
- Clean campaign structure (Retargeting + Prospecting)
- UTM standards and reporting columns setup
- Weekly optimization reports
- Monthly performance summary + next-month plan
Requirements:
- Proven Meta Ads performance experience for e-commerce (must show results)
- Strong technical knowledge: Pixel, CAPI (if needed), AEM, UTMs, attribution
- Experience handling external checkout attribution issues
- Performance mindset: ROAS/CPA only (no vanity metrics)
Mandatory Questions (Answer all):
1) Share 2 examples where you improved ROAS or lowered CPA (include numbers).
2) How do you structure retargeting HOT vs WARM audiences?
3) What do you check first when the website has sales but Meta shows low attributed purchases?
4) What is your weekly creative testing framework?
5) How would you improve attribution with an external checkout (Webpay/Payku)?
Access & Security:
- You’ll be added as a partner to Business Manager / Ads Manager (no password sharing).
Budget:
Please propose:
- Audit + Setup fee (one-time)
- Monthly management fee
Include what’s included (weekly reports, creative testing, meetings, etc.)
Meta Ads Expert (Audit + Monthly Management) — ROAS Growth for E-commerce (Chile)
Project Overview:
I run an e-commerce business in Chile (Purafama) selling digital services (Instagram followers/likes/views). I’m looking for a senior Meta Ads (Facebook/Instagram) performance marketer to:
1) Audit my current setup and tracking
2) Restructure campaigns for profitability
3) Manage and optimize ads monthly to improve ROAS and reduce CPA
Important: My checkout is external (Webpay/Payku). Attribution can be tricky, so I need someone experienced with Pixel/CAPI/AEM + external checkout tracking.
Main Goals / KPIs:
- Improve Purchase ROAS (Retargeting target 1.5+ / ideal 2.0+)
- Reduce cost per purchase (CPA)
- Improve funnel metrics (ViewContent, AddToCart, InitiateCheckout, Purchase)
- Create a repeatable weekly testing process for creatives and offers
Scope of Work:
PHASE 1 — Audit + Setup (Week 1)
- Full audit of Ads Manager: campaigns, ad sets, creatives, audiences, placements, attribution settings
- Full tracking audit:
- Pixel events quality (VC/ATC/IC/Purchase)
- Purchase event value + currency correctness
- AEM setup (domain verified + Purchase prioritized)
- UTMs consistency
- Diagnose external checkout attribution issues (Webpay/Payku)
- Deliver an action plan with priorities + quick wins
- Restructure campaigns:
- Retargeting HOT (ATC/IC 14 days)
- Retargeting WARM (VC 30 days)
- Exclude Purchasers 30 days
- Prospecting (only if profitable): Broad + Lookalikes (if data allows)
- Set naming conventions + UTM framework
PHASE 2 — Monthly Management (Ongoing)
- Weekly optimization: budgets, bids (if relevant), placements, audience refinement
- Creative testing system (3–6 new creatives per week)
- 1 variable at a time A/B testing (hook, offer, angle, format)
- Weekly report (short, performance-only):
- spend, purchases, revenue, ROAS, CPA
- what changed, what worked, what’s next
- Scaling rules: scale only when ROAS is stable
Deliverables:
- Audit document + tracking checklist
- Clean campaign structure (Retargeting + Prospecting)
- UTM standards and reporting columns setup
- Weekly optimization reports
- Monthly performance summary + next-month plan
Requirements:
- Proven Meta Ads performance experience for e-commerce (must show results)
- Strong technical knowledge: Pixel, CAPI (if needed), AEM, UTMs, attribution
- Experience handling external checkout attribution issues
- Performance mindset: ROAS/CPA only (no vanity metrics)
Mandatory Questions (Answer all):
1) Share 2 examples where you improved ROAS or lowered CPA (include numbers).
2) How do you structure retargeting HOT vs WARM audiences?
3) What do you check first when the website has sales but Meta shows low attributed purchases?
4) What is your weekly creative testing framework?
5) How would you improve attribution with an external checkout (Webpay/Payku)?
Access & Security:
- You’ll be added as a partner to Business Manager / Ads Manager (no password sharing).
Budget:
Please propose:
- Audit + Setup fee (one-time)
- Monthly management fee
Include what’s included (weekly reports, creative testing, meetings, etc.)