Meta Ads Specialist for Women's Shoes

Job ID: 40002296

Budget: ₹1,500 – ₹12,500 INR

I run an emerging women’s footwear label and I’m ready to scale our online store with performance-driven campaigns on both Facebook and Instagram. My single, clear objective is to convert scrolling shoppers into paying customers, so every decision—from audience research to creative execution—needs to be grounded in sales data, not vanity metrics.

Here’s how I picture the collaboration: you’ll take the lead in Ads Manager, mapping a full-funnel strategy that weighs Facebook and Instagram equally, and you’ll build out image, video, and carousel ads that highlight our latest collections, seasonal drops, and best-selling silhouettes. I will supply product photography, brand guidelines, and any lifestyle footage you might need; you’ll transform these assets into thumb-stopping creatives, write the copy, configure the pixel events, and continually optimise toward ROAS.

Key deliverables I’ll use to gauge success:
• Campaign architecture and targeting plan ready to launch within the first week
• Three ad sets per objective, each testing image, video, and carousel formats
• Ongoing optimisation twice weekly, with adjustments documented in a shared report
• A concise, numbers-first performance summary every Friday outlining spend, CPA, ROAS, and next steps

If you have a proven track record of scaling e-commerce stores—especially in fashion or footwear—let’s connect so we can kick off our first sprint this month.