Meta Ads Specialist for Wedding Stationery
Budget: ₹1,500 – ₹12,500 INR
Project Description
I am looking for a results-driven Meta Ads Specialist (Facebook & Instagram) to design and manage a high-converting lead generation campaign for my luxury wedding invitation and stationery studio.
My business focuses on bespoke, artistic designs ranging from digital itineraries and wardrobe planners to full luxury invitation suites. The goal is to move beyond "likes" and secure confirmed leads from couples or wedding planners who are ready to invest in premium, custom design services.
Key Responsibilities
Campaign Strategy: Develop a full-funnel Meta Ads strategy targeting high-intent audiences (engaged couples, luxury wedding segments).
Ad Set-Up & Creative Direction: Build out campaigns using provided brand assets. You should be able to advise on which creatives (static vector-style illustrations vs. video showcases) will perform best.
Precise Targeting: Utilize interest-based, demographic, and lookalike audiences to find clients seeking luxury, custom-made stationery.
Lead Generation: Implement and optimize Lead Forms or drive traffic to a high-converting landing page to capture verified contact information.
Optimization & Reporting: Conduct A/B testing on ad copy and creative elements. Provide weekly reports on ROAS, CPL (Cost Per Lead), and lead quality.
Requirements
Proven Track Record: Experience running successful campaigns specifically for the wedding industry, luxury goods, or creative services.
Portfolio: Please provide Case Studies or screenshots of previous Meta Ad results (specifically Lead Gen).
Technical Knowledge: Proficiency with Meta Pixel setup, Conversions API, and advanced retargeting strategies.
Copywriting Skills: Ability to write elegant, persuasive ad copy that resonates with the premium wedding market.
Preferred Skills
Experience with high-ticket service sales.
Understanding of the visual aesthetic required for a design-heavy brand (minimalism, watercolor, and vector styles).
Knowledge of the Indian or International luxury wedding market.
I am looking for a results-driven Meta Ads Specialist (Facebook & Instagram) to design and manage a high-converting lead generation campaign for my luxury wedding invitation and stationery studio.
My business focuses on bespoke, artistic designs ranging from digital itineraries and wardrobe planners to full luxury invitation suites. The goal is to move beyond "likes" and secure confirmed leads from couples or wedding planners who are ready to invest in premium, custom design services.
Key Responsibilities
Campaign Strategy: Develop a full-funnel Meta Ads strategy targeting high-intent audiences (engaged couples, luxury wedding segments).
Ad Set-Up & Creative Direction: Build out campaigns using provided brand assets. You should be able to advise on which creatives (static vector-style illustrations vs. video showcases) will perform best.
Precise Targeting: Utilize interest-based, demographic, and lookalike audiences to find clients seeking luxury, custom-made stationery.
Lead Generation: Implement and optimize Lead Forms or drive traffic to a high-converting landing page to capture verified contact information.
Optimization & Reporting: Conduct A/B testing on ad copy and creative elements. Provide weekly reports on ROAS, CPL (Cost Per Lead), and lead quality.
Requirements
Proven Track Record: Experience running successful campaigns specifically for the wedding industry, luxury goods, or creative services.
Portfolio: Please provide Case Studies or screenshots of previous Meta Ad results (specifically Lead Gen).
Technical Knowledge: Proficiency with Meta Pixel setup, Conversions API, and advanced retargeting strategies.
Copywriting Skills: Ability to write elegant, persuasive ad copy that resonates with the premium wedding market.
Preferred Skills
Experience with high-ticket service sales.
Understanding of the visual aesthetic required for a design-heavy brand (minimalism, watercolor, and vector styles).
Knowledge of the Indian or International luxury wedding market.
Related categories:
Graphic Design
Photoshop
Facebook Marketing
Digital Marketing
Instagram Marketing
Lead Generation
A/B Testing