Meta Ads Specialist for Full-Funnel App Install Campaign (Android & iOS)
Budget: ₹1,500 – ₹12,500 INR
Project Overview
I’m looking for an experienced Meta Ads specialist who can plan, build, launch, and optimise a full-funnel App Install campaign for my mobile app targeting Gurugram & Delhi as locations (eventually across India). The target audience is 18–45, pan-India, and the sole KPI is low-cost, high-volume new installs.
Scope of Work
1. Meta Business Manager & App Setup
- Set up/fix the Meta Business Manager structure
- Link Android (Google Play) & iOS (App Store) apps to Meta
- Configure SDK/App Events or CAPI so installs & in-app actions track correctly
- Map events inside Events Manager and confirm they fire accurately
2. Campaign Architecture & Launch
Build the complete full-funnel campaign framework
Choose optimal objectives, audiences, placements & budget pacing
Launch and monitor campaigns across Facebook & Instagram
3. Creative Production (Because I don’t have too many ready assets, creative development is part of scope):
- Create fresh imagery, short videos, reels-style creatives & carousels
- Adapt creative angles and copy for an Indian audience
- Follow brand guidelines, messaging pillars, and app benefits that I’ll provide
- Deliver lightweight motion graphics and simple animation where needed
- Produce multiple variations for iterative A/B testing
4. Optimisation & Reporting
- Daily/regular optimisation of bids, audience mixes, placements & creatives
- Rapid testing of angles, thumbnails, formats, hooks & CTAs
- Weekly reporting: spend, installs, CPI, CTR, CPM, learning phase status
- Clear recommendations for the next steps to improve CPI & volume
What I’m Looking For
Proven experience scaling Indian app-install campaigns on Meta
Ability to turn insights into rapid creative or audience iterations
Strong creative instincts for Indian audiences
What to Include in Your Proposal
How many installs have you driven before for any app campaign?
Which tools do you use for creative testing, reporting or attribution?
Share one case study or screenshots showing CPI, scale, or optimisation results.
Call out if you are unable to support any of the above requirements or if it is not a strength area for you
Budget & Timeline
This will begin as a 1–2 month engagement, extendable based on results.
Please quote your fixed monthly fee
Work begins immediately once the right specialist is selected.
I’m looking for an experienced Meta Ads specialist who can plan, build, launch, and optimise a full-funnel App Install campaign for my mobile app targeting Gurugram & Delhi as locations (eventually across India). The target audience is 18–45, pan-India, and the sole KPI is low-cost, high-volume new installs.
Scope of Work
1. Meta Business Manager & App Setup
- Set up/fix the Meta Business Manager structure
- Link Android (Google Play) & iOS (App Store) apps to Meta
- Configure SDK/App Events or CAPI so installs & in-app actions track correctly
- Map events inside Events Manager and confirm they fire accurately
2. Campaign Architecture & Launch
Build the complete full-funnel campaign framework
Choose optimal objectives, audiences, placements & budget pacing
Launch and monitor campaigns across Facebook & Instagram
3. Creative Production (Because I don’t have too many ready assets, creative development is part of scope):
- Create fresh imagery, short videos, reels-style creatives & carousels
- Adapt creative angles and copy for an Indian audience
- Follow brand guidelines, messaging pillars, and app benefits that I’ll provide
- Deliver lightweight motion graphics and simple animation where needed
- Produce multiple variations for iterative A/B testing
4. Optimisation & Reporting
- Daily/regular optimisation of bids, audience mixes, placements & creatives
- Rapid testing of angles, thumbnails, formats, hooks & CTAs
- Weekly reporting: spend, installs, CPI, CTR, CPM, learning phase status
- Clear recommendations for the next steps to improve CPI & volume
What I’m Looking For
Proven experience scaling Indian app-install campaigns on Meta
Ability to turn insights into rapid creative or audience iterations
Strong creative instincts for Indian audiences
What to Include in Your Proposal
How many installs have you driven before for any app campaign?
Which tools do you use for creative testing, reporting or attribution?
Share one case study or screenshots showing CPI, scale, or optimisation results.
Call out if you are unable to support any of the above requirements or if it is not a strength area for you
Budget & Timeline
This will begin as a 1–2 month engagement, extendable based on results.
Please quote your fixed monthly fee
Work begins immediately once the right specialist is selected.