Meta Ads Specialist for UK Cleaning Service

We are a UK-based cleaning company seeking a skilled freelancer to create and manage Meta Ads on Facebook and Instagram. Our focus is on paid ad creation and optimization, without any social media posting. This project is aimed at generating leads and increasing local visibility while keeping costs low.

Key Requirements:
- Develop 2 to 4 ad creatives per week, including images, captions, and CTAs
- Utilize real photos from our cleaning jobs
- Create geo-targeted ads for cities such as Guildford and Brighton
- Write ad copy that sounds natural and resonates with the local audience
- Use Meta Ads Manager for ad creation (no boosted posts)
- Track performance and provide basic reports

Goals:
- Generate leads through WhatsApp chats
- Enhance local visibility
- Maintain a low cost per result

Must-Have Qualifications:
- Proven experience with Meta Ads for local businesses
- Understanding of UK audience behavior
- A portfolio or evidence of successful past results

Ad Creative Preferences:
- A mix of static images, short videos, and carousel ads, depending on performance

Budget:
- Up to $200 per month (ad spend will be handled separately)

This is initially a test project, with the potential for a long-term partnership if the results meet our expectations.