Meta Ads Setup & Management

This project covers the end-to-end setup and ongoing optimisation of a Meta (Facebook + Instagram) lead-generation campaign for my B2B SaaS platform and related marketing services. The aim is to capture qualified, mid-funnel prospects from the small-business segment and move them toward a demo or discovery call.

Scope of work
• Configure Business Manager, pixel, Conversions API and any custom events needed for accurate tracking.
• Build a full campaign structure: campaigns, ad sets, look-alike or interest audiences that align with small-business decision-makers, and creative variations tailored to the consideration stage.
• Draft compelling ad copy and static/short-form video concepts; existing brand guidelines and product messaging will be shared on award.
• Launch, monitor and optimise for CPL and lead quality, refining targeting, placements and budgets as data accrues.
• Provide concise weekly reports that highlight spend, results, and next steps.

Acceptance criteria
• Campaign live within 5 business days of asset hand-off.
• Facebook forms or site forms integrated with our CRM (Zapier available) and delivering tested leads.
• Initial CPL target achieved or a clear optimisation plan delivered within the first two weeks.

Tools likely involved: Meta Ads Manager, Business Suite, Google Analytics, Zapier/CRM sync, basic design edits in Canva or similar.

Timeline is flexible beyond launch, with management expected for at least the first month and extension possible based on performance.