Meta Ads Management for Hardrada Athleisure
Budget: ₹1,500 – ₹12,500 INR
We are Hardrada — a premium Indian athleisure
brand based in Hyderabad. We sell clothing
built for people who move through life with
intention.
Website: hardrada.in
Instagram: @hardrada.in
We are looking for an experienced Meta Ads
A freelancer to help us run and optimise our
Facebook and Instagram ad campaigns to drive
direct product sales over the next 2 to 3 months.
WHAT WE NEED:
1. Campaign setup and management
Full setup of 3 campaign types:
— Brand awareness campaign
— Product conversion campaign
— Retargeting campaign for website visitors
2. Audience research and targeting
Target audience: Urban Indians aged 22 to 35.
Interests: Fitness, yoga, running, lifestyle,
fashion, travel, wellness.
Cities: Hyderabad, Bangalore, Mumbai,
Delhi, Chennai, Pune.
3. Ad creative direction
We will provide video and image content
from influencers. You must select the best
performing creative and structure it
correctly for each campaign type.
4. Weekly reporting
Simple weekly report — spend, impressions,
clicks, conversions, ROAS, cost per purchase.
Must include recommendations on what to
pause and what to scale.
5. Ongoing optimisation
Review performance every week.
Pause underperforming ads.
Scale winners.
Refresh the creative every 2 weeks
to avoid ad fatigue.
BUDGET:
Rs. 5000 per week ad spend.
We will pay the freelancer separately for management.
BRAND GUIDELINES — VERY IMPORTANT:
Our brand is premium, minimal, calm, and bold.
Ad creative must NEVER show:
— Heavy gym lifting or bodybuilding
— Aggressive poses or energy
— Loud music or fast cuts
— Discount announcements
— Before and after transformations
Ad creative MUST show:
— Real people in natural active movement
— Clean minimal settings
— Calm and cinematic energy
— Product worn in real life context
If you cannot work within these brand
guidelines please do not apply.
WHAT WE ARE LOOKING FOR:
— Minimum 1 year Meta ads experience
— Proven results for Indian D2C brands
— Understanding of athleisure or
lifestyle brand marketing
— Strong communication — weekly updates required
— Honest about what works and what doesn't
HOW TO APPLY:
Send us:
1. Your past Meta ads results for
Indian D2C brands — ROAS achieved
2. Your monthly management fee
3. One line on why you understand
what Hardrada is trying to build
Budget for management fee:
Open to discussion based on experience.
We are a small bootstrapped team
building something real.
We need someone who cares about
results not just running ads.
Move with purpose.
Hardrada Team
hardrada.in
brand based in Hyderabad. We sell clothing
built for people who move through life with
intention.
Website: hardrada.in
Instagram: @hardrada.in
We are looking for an experienced Meta Ads
A freelancer to help us run and optimise our
Facebook and Instagram ad campaigns to drive
direct product sales over the next 2 to 3 months.
WHAT WE NEED:
1. Campaign setup and management
Full setup of 3 campaign types:
— Brand awareness campaign
— Product conversion campaign
— Retargeting campaign for website visitors
2. Audience research and targeting
Target audience: Urban Indians aged 22 to 35.
Interests: Fitness, yoga, running, lifestyle,
fashion, travel, wellness.
Cities: Hyderabad, Bangalore, Mumbai,
Delhi, Chennai, Pune.
3. Ad creative direction
We will provide video and image content
from influencers. You must select the best
performing creative and structure it
correctly for each campaign type.
4. Weekly reporting
Simple weekly report — spend, impressions,
clicks, conversions, ROAS, cost per purchase.
Must include recommendations on what to
pause and what to scale.
5. Ongoing optimisation
Review performance every week.
Pause underperforming ads.
Scale winners.
Refresh the creative every 2 weeks
to avoid ad fatigue.
BUDGET:
Rs. 5000 per week ad spend.
We will pay the freelancer separately for management.
BRAND GUIDELINES — VERY IMPORTANT:
Our brand is premium, minimal, calm, and bold.
Ad creative must NEVER show:
— Heavy gym lifting or bodybuilding
— Aggressive poses or energy
— Loud music or fast cuts
— Discount announcements
— Before and after transformations
Ad creative MUST show:
— Real people in natural active movement
— Clean minimal settings
— Calm and cinematic energy
— Product worn in real life context
If you cannot work within these brand
guidelines please do not apply.
WHAT WE ARE LOOKING FOR:
— Minimum 1 year Meta ads experience
— Proven results for Indian D2C brands
— Understanding of athleisure or
lifestyle brand marketing
— Strong communication — weekly updates required
— Honest about what works and what doesn't
HOW TO APPLY:
Send us:
1. Your past Meta ads results for
Indian D2C brands — ROAS achieved
2. Your monthly management fee
3. One line on why you understand
what Hardrada is trying to build
Budget for management fee:
Open to discussion based on experience.
We are a small bootstrapped team
building something real.
We need someone who cares about
results not just running ads.
Move with purpose.
Hardrada Team
hardrada.in