Meta Ads Lead Generation Setup
Budget: ₹600 – ₹1,500 INR
I need a Meta Ads specialist to build and optimise a lead-generation funnel across Facebook, Instagram and WhatsApp. The sole objective is to turn ad spend into qualified enquiries, not clicks or impressions for their own sake.
Here is the scope as I see it: first, audit or create my Business Manager, ensuring the pixel/Conversions API is firing correctly so every lead is tracked. From there, structure campaigns for Facebook and Instagram feeds, stories, and WhatsApp click-to-chat, writing or refining copy and creative so they speak directly to my ideal prospects. Once live, I expect constant testing—audiences, placements, bids and creatives—to drive the cost per lead down while volume rises.
Key deliverables
• Fully configured campaigns ready to go live in Ads Manager
• Conversion tracking verified and reporting dashboards in place
• First optimisation pass completed within 72 hours of launch
• A simple weekly report summarising spend, leads, cost per lead and next-step recommendations
If you have solid case studies for lead generation on these platforms, a clear optimisation process and fast communication, I’d love to hear how soon you can start and how you approach the first month.
Here is the scope as I see it: first, audit or create my Business Manager, ensuring the pixel/Conversions API is firing correctly so every lead is tracked. From there, structure campaigns for Facebook and Instagram feeds, stories, and WhatsApp click-to-chat, writing or refining copy and creative so they speak directly to my ideal prospects. Once live, I expect constant testing—audiences, placements, bids and creatives—to drive the cost per lead down while volume rises.
Key deliverables
• Fully configured campaigns ready to go live in Ads Manager
• Conversion tracking verified and reporting dashboards in place
• First optimisation pass completed within 72 hours of launch
• A simple weekly report summarising spend, leads, cost per lead and next-step recommendations
If you have solid case studies for lead generation on these platforms, a clear optimisation process and fast communication, I’d love to hear how soon you can start and how you approach the first month.