Meta Ads Lead Gen Expert

I'm looking for an experienced Meta ads specialist to help generate B2C leads on Facebook and Instagram.

Requirements:
- Expertise in creating and managing lead generation campaigns on Meta platforms
- Proven track record of successful B2C lead generation
- Ability to analyze and optimize ad performance
- Strong understanding of target audience segmentation

Ideal Skills:
- Meta Ads Manager proficiency
- Creative ad copy and design skills
- Data-driven decision-making

Please provide examples of past successful campaigns and relevant metrics.