Meta Ads Expert for UK Travel Brand

Job ID: 39851253

Budget: £20 – £250 GBP

Project Description:

We are looking for an experienced Meta Ads Specialist to create and manage Facebook and Instagram ad campaigns for our travel brand BookMyGetaway (BMGA) — a UK-based travel agency offering hotels, flights, car rentals, and attractions.

We are specifically focusing on hotel bookings in the UK market and want a campaign that drives high-quality enquiries and conversions, not just clicks.

Your responsibilities will include:

Creating engaging video ad creatives (with captions, transitions, and background music).

Performing detailed audience targeting and behavior analysis for UK travellers.

Setting up conversion-focused ad campaigns with proper tracking (Meta Pixel, Events Manager, etc.).

Conducting A/B testing for creatives and ad copies.

Providing regular performance reports and insights.

Requirements:

Proven experience running successful Meta campaigns for travel, hotel, or tourism sectors.

Strong understanding of UK audience behavior and booking intent.

Ability to create visually appealing and conversion-focused video ads.

Must share a portfolio of past campaigns with measurable results (CTR, CPC, ROAS, etc.).

Clear communication and proactive optimization skills.

Deliverables:

2–3 ad creatives (video + text variations)

Meta campaign setup for UK hotel leads

Audience targeting strategy (interests and behavior)

Weekly performance updates

Budget:

Open to discussion based on experience and proven results

How to Apply:

When submitting your proposal, please include:

Examples of previous Meta Ads campaigns (screenshots, results, etc.)

Success metrics (lead volume, conversion rate, or ROI achieved)

Your approach and strategy for targeting UK travellers