Luxury Jewelry Instagram Account Setup & Optimization

Project Title:
Luxury Jewelry Instagram Account Setup & Content Templates

Project Description:

I'm launching a fine jewelry brand targeting wholesale buyers and retailers in the US and Europe. I need an experienced Instagram specialist to set up and polish my business account, not a graphic designer for brand identity work.

What I already have:

Brand logo and primary brand colors

High-quality product images (18K gold fine jewelry)

Company credentials (Hong Kong珠宝证, business registration) for trust-building

Product line details, pricing range, and key selling points

Reference competitor accounts for style benchmarking

Scope of work:

Account setup & optimization: Complete business profile, bio, Linktree setup, highlight covers, and grid layout planning for the first impression

Content templates: Provide 5-8 post/Reel templates with copywriting and hashtag guidelines that I can reuse

Content calendar: A 4-week posting plan with content themes and posting frequency recommendations

Strategy brief: A one-page document summarizing visual style, tone of voice, and best practices for my brand on Instagram

What I will provide:

Logo files and brand color codes

Product images and videos

Competitor references

Business credentials for trust signals

Deliverables:

A fully set-up and live Instagram business account

Ready-to-use post templates and sample captions

A 4-week content calendar with clear theme guidance

Please share:
Your previous experience with jewelry, luxury, or fashion brands. Links to accounts you've set up or managed would be highly appreciated.

Budget: Open to discussion, but this is for account setup and templates, not ongoing management or brand identity design.