Low-Cost Meta & Insta Leads
Budget: $30 – $100 USD
This project centres on building and optimising paid campaigns in Meta Ads Manager and Instagram that consistently deliver fresh B2C leads while keeping the cost per click and, more importantly, the cost per lead as low as possible. The offer, landing page and basic creative assets are ready; what I need is sharp campaign structure, rigorous split-testing and constant refinement that makes every dollar work harder.
The target audience is defined primarily by age and gender, location and health, so ad sets should revolve around that demographic first, then layer interests, behaviours, and look-alike audiences as performance data comes in. Expect to work with the Meta Pixel for conversion tracking, create multiple ad variations (feed, Reels, Stories) and adjust bidding strategies until the ideal cost benchmarks are hit.
Deliverables will be:
• A live campaign setup in my existing Meta Business account, properly tracked and verified
• Weekly performance reports summarising spend, impressions, clicks, leads and resulting CPL
• Ongoing creative and targeting tweaks based on data, not hunches
The engagement is considered successful once the CPL stays within the agreed target range for two consecutive weeks and lead volume is scalable without a sharp rise in costs.
The target audience is defined primarily by age and gender, location and health, so ad sets should revolve around that demographic first, then layer interests, behaviours, and look-alike audiences as performance data comes in. Expect to work with the Meta Pixel for conversion tracking, create multiple ad variations (feed, Reels, Stories) and adjust bidding strategies until the ideal cost benchmarks are hit.
Deliverables will be:
• A live campaign setup in my existing Meta Business account, properly tracked and verified
• Weekly performance reports summarising spend, impressions, clicks, leads and resulting CPL
• Ongoing creative and targeting tweaks based on data, not hunches
The engagement is considered successful once the CPL stays within the agreed target range for two consecutive weeks and lead volume is scalable without a sharp rise in costs.