B2C Lead Generation on Facebook/Instagram
Budget: ₹600 – ₹1,500 INR
I want to turn my Facebook and Instagram pages into a consistent engine for consumer-grade leads. The campaign will lean heavily on educational posts—think quick how-to reels, carousel tips, short tutorials, and story explainers—because my audience responds best when they learn something first and buy second.
Scope of work
1. Audit my current profiles and past content to pinpoint what already drives reach and saves.
2. Build a 30-day content calendar packed with educational posts (feed, reels, stories, lives) that naturally steer viewers toward a lead form or landing page.
3. Set up and manage Facebook & Instagram Lead Ads or an equivalent funnel that keeps the user inside the apps for the least possible friction.
4. Track performance daily, optimize creative and copy weekly, and send a concise report each Friday showing leads captured, cost per lead, and next-step tweaks.
Acceptance criteria
• Minimum lead target: 200 qualified B2C contacts in the first month.
• Cost per lead stays at or below the industry benchmark we’ll agree on during kickoff.
• All creative assets remain editable and are handed over in their native formats (Canva, PSD, AI, or Premiere files).
Tools typically involved include Meta Business Suite, Ads Manager, Canva or Adobe Creative Cloud, and either Google Sheets or Data Studio for reporting. If you prefer a different analytics stack, let me know—flexibility is fine as long as real-time numbers stay visible.
Once we agree on the content calendar and first ad set, I’ll release the initial milestone so you can start testing right away.
Scope of work
1. Audit my current profiles and past content to pinpoint what already drives reach and saves.
2. Build a 30-day content calendar packed with educational posts (feed, reels, stories, lives) that naturally steer viewers toward a lead form or landing page.
3. Set up and manage Facebook & Instagram Lead Ads or an equivalent funnel that keeps the user inside the apps for the least possible friction.
4. Track performance daily, optimize creative and copy weekly, and send a concise report each Friday showing leads captured, cost per lead, and next-step tweaks.
Acceptance criteria
• Minimum lead target: 200 qualified B2C contacts in the first month.
• Cost per lead stays at or below the industry benchmark we’ll agree on during kickoff.
• All creative assets remain editable and are handed over in their native formats (Canva, PSD, AI, or Premiere files).
Tools typically involved include Meta Business Suite, Ads Manager, Canva or Adobe Creative Cloud, and either Google Sheets or Data Studio for reporting. If you prefer a different analytics stack, let me know—flexibility is fine as long as real-time numbers stay visible.
Once we agree on the content calendar and first ad set, I’ll release the initial milestone so you can start testing right away.