Lead-Generating Social Media Campaign

Job ID: 40234825

Budget: ₹1,500 – ₹12,500 INR

I need an experienced social media marketer to build and run a campaign that consistently turns Facebook and Instagram users into qualified leads for my product. The strategy should cover everything from audience research and creative concept to daily management, optimisation and performance reporting.

Here is what I expect to receive:
• A concise strategy outline showing target personas, messaging angles and projected KPIs for both platforms.
• A 30-day content calendar with post copy, visuals or briefing notes and recommended ad formats.
• End-to-end setup of paid and organic activities, including pixel tracking and lead-capture workflows.
• Weekly insight reports highlighting spend, cost-per-lead, and actionable recommendations.

I will provide brand guidelines and product details as soon as we start. Your proposal should briefly reference similar campaigns you have run on Facebook and Instagram and the tools you intend to use (e.g., Meta Business Suite, Ads Manager, Canva, Hootsuite, etc.).

The work is considered complete once the campaign is live, tracking is verified, and the first batch of leads meets the agreed KPI benchmarks.