Lead-Generating Facebook & Instagram Strategy
Budget: $30 – $250 USD
I’m ready to turn our Facebook and Instagram presence into a steady source of qualified leads. I have no hard deadline, so you’ll have the breathing room to craft a thoughtful approach, test, and optimise without rushing key decisions.
Here’s what I need:
• A data-driven strategy that spells out who we’re targeting, which formats resonate, and how each post or ad ties back to a clear lead-capture path.
• Creative assets—captions, images or short-form video concepts—built to stop thumbs and encourage clicks to our lead form or landing page.
• A posting and ads calendar that balances organic reach with paid amplification, including recommended budgets by phase.
• Funnel tracking set up in Facebook Ads Manager and Instagram Insights so we can see exactly which campaigns, audiences, and creatives convert.
• Periodic performance reports with actionable tweaks to keep cost-per-lead trending down over time.
If you have hands-on experience scaling lead gen on these two platforms and can show past results, let’s talk through your game plan and outline the milestones that will take us from first post to a pipeline full of prospects.
Here’s what I need:
• A data-driven strategy that spells out who we’re targeting, which formats resonate, and how each post or ad ties back to a clear lead-capture path.
• Creative assets—captions, images or short-form video concepts—built to stop thumbs and encourage clicks to our lead form or landing page.
• A posting and ads calendar that balances organic reach with paid amplification, including recommended budgets by phase.
• Funnel tracking set up in Facebook Ads Manager and Instagram Insights so we can see exactly which campaigns, audiences, and creatives convert.
• Periodic performance reports with actionable tweaks to keep cost-per-lead trending down over time.
If you have hands-on experience scaling lead gen on these two platforms and can show past results, let’s talk through your game plan and outline the milestones that will take us from first post to a pipeline full of prospects.