Lead-Generating Facebook & Instagram Campaign
Budget: $10 – $30 AUD
I need a performance-minded marketer to set up and actively manage a new Facebook and Instagram ad campaign focused on one thing only—bringing me qualified leads. The accounts are ready; what’s missing is a results-oriented structure inside Ads Manager plus the creative and targeting that will move prospects from scroll to sign-up.
The plan is to zero-in on a specific geographic area (I’ll supply the exact location once we start). From there, you’ll craft audience segments, design compelling ad creatives, build conversion-focused landing paths, and run A/B tests to push cost-per-lead down while volume goes up. Clear, timely reporting is essential so I can see how the funnel is performing and make quick decisions.
Key deliverables:
• Campaign build-out in Meta Ads Manager (Facebook & Instagram)
• Geographic targeting setup and look-alike or interest overlays if helpful
• Copy, visuals, and placement recommendations signed off before launch
• Ongoing optimisation: budget pacing, bid tweaks, creative refreshes, audience refinements
• Weekly dashboards plus a wrap-up report detailing leads generated, CPL, and next-step suggestions
If you have a track record in lead generation, understand Meta’s latest optimisation tools, and are comfortable owning both strategy and day-to-day tweaks, let’s talk.
The plan is to zero-in on a specific geographic area (I’ll supply the exact location once we start). From there, you’ll craft audience segments, design compelling ad creatives, build conversion-focused landing paths, and run A/B tests to push cost-per-lead down while volume goes up. Clear, timely reporting is essential so I can see how the funnel is performing and make quick decisions.
Key deliverables:
• Campaign build-out in Meta Ads Manager (Facebook & Instagram)
• Geographic targeting setup and look-alike or interest overlays if helpful
• Copy, visuals, and placement recommendations signed off before launch
• Ongoing optimisation: budget pacing, bid tweaks, creative refreshes, audience refinements
• Weekly dashboards plus a wrap-up report detailing leads generated, CPL, and next-step suggestions
If you have a track record in lead generation, understand Meta’s latest optimisation tools, and are comfortable owning both strategy and day-to-day tweaks, let’s talk.