Lead-Generating Facebook & Instagram Campaigns
Budget: $30 – $250 USD
Our brand is ready to turn Facebook and Instagram into consistent lead engines, and I need a creative partner who can own the entire process—from strategy to reporting—without hand-holding.
Scope of work
• Shape a data-driven strategy for both Facebook and Instagram that keeps our core goal—generating leads and sales—front and center.
• Design and publish on-brand images, short-form videos, and occasional infographics that spark conversation and clicks. I’m open to the tools you prefer, whether that’s Adobe Creative Cloud, Canva, CapCut, or something similar.
• Plan and manage targeted ad sets in Facebook Ads Manager, continuously refining audiences, copy, and creative to lower our cost per acquisition.
• Monitor comments, DMs, and story replies daily, responding in a way that builds genuine community and trust.
• Track performance in Meta Business Suite (or your preferred dashboard), translate the numbers into insights, and adjust content or spend accordingly.
Key deliverables
1. 30-day channel strategy with buyer personas, posting calendar, and ad budget split.
2. A monthly pack of ready-to-post visuals—minimum: 12 images, 4 short videos, 2 infographics.
3. Weekly ad and engagement report with next-step recommendations.
4. End-of-month performance recap tied directly to leads and revenue generated.
If you’ve turned Facebook and Instagram followers into paying customers before, let’s talk. Please share one campaign case study, your typical workflow, and the metrics you focus on most. I’m looking to start quickly once I find the right fit.
Scope of work
• Shape a data-driven strategy for both Facebook and Instagram that keeps our core goal—generating leads and sales—front and center.
• Design and publish on-brand images, short-form videos, and occasional infographics that spark conversation and clicks. I’m open to the tools you prefer, whether that’s Adobe Creative Cloud, Canva, CapCut, or something similar.
• Plan and manage targeted ad sets in Facebook Ads Manager, continuously refining audiences, copy, and creative to lower our cost per acquisition.
• Monitor comments, DMs, and story replies daily, responding in a way that builds genuine community and trust.
• Track performance in Meta Business Suite (or your preferred dashboard), translate the numbers into insights, and adjust content or spend accordingly.
Key deliverables
1. 30-day channel strategy with buyer personas, posting calendar, and ad budget split.
2. A monthly pack of ready-to-post visuals—minimum: 12 images, 4 short videos, 2 infographics.
3. Weekly ad and engagement report with next-step recommendations.
4. End-of-month performance recap tied directly to leads and revenue generated.
If you’ve turned Facebook and Instagram followers into paying customers before, let’s talk. Please share one campaign case study, your typical workflow, and the metrics you focus on most. I’m looking to start quickly once I find the right fit.