Lead Gen Social Media Marketer
Budget: $2 – $8 USD
We already advertise on social channels and now need those campaigns sharpened and scaled with a single goal in mind: consistent lead generation. I have marked “Social media marketing” as the core task and noted “Campaigns” as the way we primarily use Facebook, Instagram, and LinkedIn, so your effort will centre on paid and structured initiatives rather than casual posting.
What I will hand over:
• Existing ad accounts on Meta Ads Manager and LinkedIn Campaign Manager
• Brand assets, past creatives, basic audience data and recent performance reports
What I expect back:
• A refreshed campaign strategy mapped to clear, measurable lead KPIs
• New ad sets and creative variations built and launched inside each platform manager
• Ongoing optimisation—budget allocation, audience tweaks, A/B creative tests—and concise weekly reports outlining results and next steps
Acceptance criteria:
• Cost-per-lead goals agreed in advance are met or trending downward within the first month
• Reports arrive on the same day each week, include raw metrics and recommended actions
• All creative files and ad copy remain editable in Canva or native platform editors
If you bring hands-on experience with Meta pixel setup, LinkedIn Insight Tag, and tools like HubSpot for lead routing, that will speed things up. I’m ready to grant access as soon as we confirm the workflow and timeline.
What I will hand over:
• Existing ad accounts on Meta Ads Manager and LinkedIn Campaign Manager
• Brand assets, past creatives, basic audience data and recent performance reports
What I expect back:
• A refreshed campaign strategy mapped to clear, measurable lead KPIs
• New ad sets and creative variations built and launched inside each platform manager
• Ongoing optimisation—budget allocation, audience tweaks, A/B creative tests—and concise weekly reports outlining results and next steps
Acceptance criteria:
• Cost-per-lead goals agreed in advance are met or trending downward within the first month
• Reports arrive on the same day each week, include raw metrics and recommended actions
• All creative files and ad copy remain editable in Canva or native platform editors
If you bring hands-on experience with Meta pixel setup, LinkedIn Insight Tag, and tools like HubSpot for lead routing, that will speed things up. I’m ready to grant access as soon as we confirm the workflow and timeline.