Lead-Focused Social Media Marketing Specialist, SEO

Job ID: 40070805

Budget: ₹1,500 – ₹12,500 INR

Project: Hyderabad-Focused Lead Generation & Social Media Marketing Specialist, SEO

I’m looking for an experienced digital marketing, SEO freelancer to generate a steady flow of high-quality leads specifically for Hyderabad through social media and paid marketing channels.

The work will start with a quick audit of existing social media profiles and lead funnels, followed by building and executing a complete Hyderabad-focused lead-generation strategy.

Scope of Work

Strategy & Planning

Define Hyderabad-specific target audiences (rent seekers, property owners, agents, etc.)

Funnel strategy from awareness → lead capture → follow-up

Platform-wise marketing plan for Facebook, Instagram, LinkedIn, and YouTube

Content & Campaign Execution

30-day content calendar with post ideas, captions, creatives, and ad variations

Setup and management of paid campaigns focused only on Hyderabad locations

Audience targeting, retargeting, and budget optimization

Creative direction for banners, reels, and short videos (design support is a plus)

Tracking & Optimization

Conversion tracking setup using:

Meta (Facebook/Instagram) Pixel

Google Analytics

UTM parameters

Continuous optimization to improve local lead quality and reduce CPL

Landing Page & Website Inputs

Landing page and form recommendations tailored for Hyderabad users

Basic on-page SEO and UX inputs to improve local conversions

Reporting & Performance

Weekly performance reports including:

Hyderabad leads generated

Cost per lead (CPL)

Optimization insights and next steps

Success Metrics

Consistent inflow of Hyderabad-based qualified leads

Improvement in lead quality over time

Declining CPL trend within the first 30 days

Ideal Freelancer
Proven experience in Hyderabad / local lead-generation campaigns

Strong hands-on expertise with Meta Ads and analytics

Result-oriented and data-driven approach

If you can independently manage and optimize Hyderabad-only lead generation end-to-end, I’d like to get plan immediately.