Lead-Focused Social Media Campaign
Budget: $30 – $250 USD
My priority is simple: turn Facebook and Instagram into steady lead-machines through valuable, educational content. I already know the audience I want to reach; what I need is a well-structured campaign that attracts them, captures their details, and moves them into my sales funnel.
Scope of work
• Audit my existing Facebook & Instagram presence and pull key insights.
• Build a content calendar packed with tips, how-tos, mini case studies, and other educational assets that naturally invite prospects to opt-in.
• Create eye-catching creatives (posts, Stories, Reels, short videos) and compelling copy that align with the brand tone I’ll share.
• Set up and manage lead forms or dedicated landing pages, tracking every click inside Facebook Ads Manager and Instagram’s native tools.
• Optimise weekly: adjust audiences, placements, and messaging based on performance data.
• Deliver concise reports highlighting cost-per-lead, conversion rate, and next-step recommendations.
Acceptance criteria
1. At least three fresh educational posts per week published on both platforms.
2. Cost-per-lead target met or trending down by week three.
3. Clear evidence of audience growth and engagement in the analytics report.
Files I’ll supply: brand guidelines, past creative, and current offer details.
Tools you may use: Facebook Business Suite, Ads Manager, Meta Pixel, Canva or Adobe Creative Cloud—whatever helps hit the numbers.
When you respond, mention a recent Facebook or Instagram lead gen success so I know you’ve read the brief.
Scope of work
• Audit my existing Facebook & Instagram presence and pull key insights.
• Build a content calendar packed with tips, how-tos, mini case studies, and other educational assets that naturally invite prospects to opt-in.
• Create eye-catching creatives (posts, Stories, Reels, short videos) and compelling copy that align with the brand tone I’ll share.
• Set up and manage lead forms or dedicated landing pages, tracking every click inside Facebook Ads Manager and Instagram’s native tools.
• Optimise weekly: adjust audiences, placements, and messaging based on performance data.
• Deliver concise reports highlighting cost-per-lead, conversion rate, and next-step recommendations.
Acceptance criteria
1. At least three fresh educational posts per week published on both platforms.
2. Cost-per-lead target met or trending down by week three.
3. Clear evidence of audience growth and engagement in the analytics report.
Files I’ll supply: brand guidelines, past creative, and current offer details.
Tools you may use: Facebook Business Suite, Ads Manager, Meta Pixel, Canva or Adobe Creative Cloud—whatever helps hit the numbers.
When you respond, mention a recent Facebook or Instagram lead gen success so I know you’ve read the brief.