Lead-Driven Social Media Setup
Budget: $15 – $25 USD
I need a complete, ground-up setup for paid and organic campaigns across Facebook, Instagram, and Twitter. The sole measure of success is tangible leads and eventual sales, so every decision—from audience research to pixel installation—must be built around conversion performance rather than vanity metrics.
The assignment covers:
• Creating or refining business profiles so each channel is brand-consistent and ad-ready.
• Installing and verifying tracking (Meta Pixel, Conversions API, Twitter Pixel) to capture every click, view, and purchase event.
• Building campaign structures inside Meta Ads Manager and Twitter Ads that segment warm vs. cold audiences and include look-alikes, retargeting, and A/B creative tests.
• Supplying three ready-to-launch ad creatives per platform (copy, visuals, and recommended placements) tuned to my voice and offer.
• Providing a brief playbook that explains daily optimisation steps, key metrics to watch, and next-phase scaling ideas.
Acceptance criteria
1. Tracking fires correctly—test conversions appear in Events Manager and Twitter Analytics without errors.
2. Each ad set follows the agreed audience logic and is scheduled but paused awaiting my approval.
3. Delivered creatives meet platform specs and copyright-safe image guidelines.
4. Playbook is concise (max five pages) and aligns with the objective of lead generation.
I’ll supply product details, brand assets, and landing-page URLs as soon as we start. Let me know your timeline for the setup and any access you require so we can move quickly toward our first wave of leads.
The assignment covers:
• Creating or refining business profiles so each channel is brand-consistent and ad-ready.
• Installing and verifying tracking (Meta Pixel, Conversions API, Twitter Pixel) to capture every click, view, and purchase event.
• Building campaign structures inside Meta Ads Manager and Twitter Ads that segment warm vs. cold audiences and include look-alikes, retargeting, and A/B creative tests.
• Supplying three ready-to-launch ad creatives per platform (copy, visuals, and recommended placements) tuned to my voice and offer.
• Providing a brief playbook that explains daily optimisation steps, key metrics to watch, and next-phase scaling ideas.
Acceptance criteria
1. Tracking fires correctly—test conversions appear in Events Manager and Twitter Analytics without errors.
2. Each ad set follows the agreed audience logic and is scheduled but paused awaiting my approval.
3. Delivered creatives meet platform specs and copyright-safe image guidelines.
4. Playbook is concise (max five pages) and aligns with the objective of lead generation.
I’ll supply product details, brand assets, and landing-page URLs as soon as we start. Let me know your timeline for the setup and any access you require so we can move quickly toward our first wave of leads.